Which F1 Team Has the Most Fans?

Hyperset F1 Audience Intelligence

Which F1 team has the most fans?

McLaren currently records the highest measured worldwide F1 team search demand in the September 2026 dataset, using F1-qualified team queries rather than generic manufacturer searches. Hyperset tracks all 11 teams using current and historical demand plus worldwide geographic interest.

Updated 29 September 2026Live interest last 7 daysMonthly search data September 2026
McLarenHighest current qualified worldwide search demand
450KMonthly worldwide F1-qualified searches
112026 F1 teams tracked
GlobalCountry-level geography layer
Current worldwide demand

Most Searched F1 Teams Worldwide

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

McLarenMost searched team
450.0KMonthly searches
+0.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1McLaren450.0K+0.0%—
#2Aston Martin301.0K+123.0%▲3
#2Ferrari301.0K+0.0%—
#3Audi246.0K+123.6%▲3
#3Cadillac246.0K+22.4%—
#3Mercedes246.0K+49.1%▲1
#4Alpine110.0K+0.0%▲2
#4Williams110.0K-18.5%▲1
#5Haas F1 Team74.0K+0.0%▲2
#6Red Bull Racing9.9K+22.2%▲2
#7Racing Bulls8.1K+0.0%▲1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 14 November 2026.

Live movement

Which F1 teams are moving by market?

Short-window movement compares recent country-level search-interest rankings across the latest 7-day and 30-day windows.

Live movement

What is changing in F1 interest right now?

Short-window relative search interest compared with last 30 days. This is the live layer of the dataset: current ranking differences rather than a claim that every change occurred after a specific date.

Top signal · short window leader

Mercedes leads Bulgaria

Mercedes ranks #1 for F1 relative search interest in Bulgaria over the last 7 days, compared with #2 over the last 30 days.

▲ 1ranking places · last 7 days
short window leader

Ferrari leads Croatia

Ferrari ranks #1 for F1 relative search interest in Croatia over the last 7 days, compared with #2 over the last 30 days.

short window leader

Mercedes leads Czechia

Mercedes ranks #1 for F1 relative search interest in Czechia over the last 7 days, compared with #2 over the last 30 days.

short window leader

Mercedes leads India

Mercedes ranks #1 for F1 relative search interest in India over the last 7 days, compared with #2 over the last 30 days.

short window leader

Mercedes leads Mexico

Mercedes ranks #1 for F1 relative search interest in Mexico over the last 7 days, compared with #2 over the last 30 days.

short window leader

Mercedes leads Pakistan

Mercedes ranks #1 for F1 relative search interest in Pakistan over the last 7 days, compared with #2 over the last 30 days.

short window leader

Ferrari leads Singapore

Ferrari ranks #1 for F1 relative search interest in Singapore over the last 7 days, compared with #2 over the last 30 days.

short window leader

Mercedes leads Portugal

Mercedes ranks #1 for F1 relative search interest in Portugal over the last 7 days, compared with #2 over the last 30 days.

Source: search-interest data. Relative search interest is a comparative signal, not monthly search volume or a fan count. Updated 2026-11-14 10:15:22.

Global geography

Which F1 team leads search interest by country?

The world map compares relative search interest for F1-qualified team queries by country. Zero-score markets should not be treated as meaningful winners.

Formula 1 geography

Which F1 team leads search interest in each country?

The leading Formula 1 team by country over the latest 30-day comparison window, using F1-qualified team queries to reduce manufacturer-brand ambiguity.

View country winners
CountryLeading teamRunner-up
AlgeriaMercedesMcLaren
ArgentinaAlpineFerrari
ArmeniaMcLarenFerrari
AustraliaMcLarenMercedes
AustriaMercedesFerrari
AzerbaijanMercedesMcLaren
BahrainMercedesMcLaren
BangladeshMercedesFerrari
BelarusMcLarenFerrari
BelgiumMcLarenFerrari
Bosnia & HerzegovinaAudiFerrari
BrazilMercedesFerrari
BulgariaMcLarenMercedes
CambodiaMercedesMcLaren
CanadaMercedesMcLaren
ChileMercedesMcLaren
ColombiaMercedesFerrari
CroatiaMercedesFerrari
CyprusMercedesAston Martin
CzechiaFerrariMercedes
DenmarkMercedesMcLaren
EcuadorMercedesFerrari
EgyptFerrariWilliams
El SalvadorMercedesMcLaren
EstoniaMercedesWilliams
FinlandFerrariWilliams
FranceMercedesFerrari
GeorgiaMercedesMcLaren
GermanyFerrariAudi
GhanaFerrariMcLaren
GreeceFerrariMcLaren
GuatemalaMercedesMcLaren
HondurasCadillacMcLaren
Hong KongMcLarenMercedes
HungaryMercedesFerrari
IndiaFerrariMercedes
IndonesiaMercedesFerrari
IranAston MartinMcLaren
IraqMcLarenFerrari
ItalyFerrariMercedes
JapanMcLarenMercedes
KazakhstanMercedesMcLaren
KenyaMercedesFerrari
KuwaitMcLarenMercedes
LuxembourgMcLarenAudi
MacaoFerrariMcLaren
MalaysiaMercedesFerrari
MaltaFerrariMcLaren
MexicoCadillacMercedes
MoldovaMcLarenMercedes
MontenegroMcLarenFerrari
MoroccoFerrariAudi
NepalMcLarenRacing Bulls
NetherlandsMercedesFerrari
New ZealandMercedesMcLaren
NigeriaAston MartinFerrari
NorwayFerrariMcLaren
PakistanFerrariMercedes
PeruFerrariMcLaren
PhilippinesFerrariMercedes
PolandFerrariMercedes
PortugalFerrariMercedes
QatarFerrariMcLaren
RomaniaMercedesMcLaren
RussiaMercedesFerrari
Saudi ArabiaMercedesFerrari
SerbiaMercedesFerrari
SingaporeMercedesFerrari
SlovakiaFerrariMcLaren
SloveniaMercedesMcLaren
South AfricaMercedesFerrari
South KoreaMercedesMcLaren
SpainMcLarenFerrari
Sri LankaMercedesFerrari
SwedenFerrariMcLaren
SwitzerlandAudiMcLaren
TaiwanMercedesFerrari
ThailandMercedesMcLaren
TürkiyeFerrariMercedes
UgandaMcLarenMercedes
UkraineFerrariMercedes
United Arab EmiratesMercedesFerrari
United KingdomMercedesMcLaren
United StatesMercedesFerrari
UruguayMcLarenFerrari
UzbekistanMcLarenFerrari
VenezuelaMcLarenMercedes
VietnamFerrariMercedes
YemenMcLarenMercedes
ZambiaMcLarenMercedes

Source: search-interest data. Teams are compared in anchored batches using McLaren F1 as the common reference. This is relative search interest, not a fan count or monthly search volume.

Formula 1 geography

Where is F1 team search interest strongest worldwide?

A combined relative interest index across all 11 Formula 1 teams. The highest-interest country is indexed to 100.

View country-level F1 interest
CountryRelative F1 interest
Gambia100.0
Bahrain21.3
Yemen19.4
Armenia13.5
Macao12.0
Malaysia11.8
Montenegro11.3
Singapore10.6
United Kingdom9.4
Qatar8.5
Zambia8.5
Austria8.0
Brunei8.0
Hungary7.9
Cyprus7.0
Italy6.6
Bosnia & Herzegovina6.5
Portugal6.5
Switzerland6.4
Greece6.3
Sri Lanka6.3
South Africa6.1
Argentina6.0
Brazil6.0
Norway6.0
Australia5.9
Malta5.8
Slovakia5.8
Honduras5.8
Uruguay5.6
Georgia5.5
Mexico5.5
New Zealand5.5
Luxembourg5.5
Belgium5.4
United Arab Emirates5.1
Denmark5.1
Hong Kong5.1
Kuwait5.1
Germany5.0
Cambodia5.0
Panama5.0
Paraguay5.0
Zimbabwe5.0
Spain4.9
Indonesia4.9
Ireland4.9
Thailand4.9
Canada4.8
Estonia4.8
France4.6
Czechia4.5
Ghana4.5
El Salvador4.5
Netherlands4.4
Serbia4.4
Türkiye4.4
United States4.4
Oman4.4
Poland4.0
Romania4.0
Philippines3.9
Uzbekistan3.9
Croatia3.8
India3.8
Iran3.8
Kenya3.8
Vietnam3.8
Bulgaria3.6
Finland3.6
Sweden3.6
Venezuela3.4
Guatemala3.3
Latvia3.3
Albania3.0
Dominican Republic3.0
Lebanon3.0
North Macedonia3.0
Mauritius3.0
Pakistan3.0
Uganda3.0
Azerbaijan2.9
Ukraine2.9
Kazakhstan2.8
Chile2.6
Bolivia2.4
Colombia2.4
Nepal2.3
Angola2.0
Myanmar (Burma)2.0
Puerto Rico2.0
Moldova1.5
Taiwan1.4
Iraq1.1
Bangladesh1.0
Belarus1.0
Costa Rica1.0
Jordan1.0
Japan1.0
Morocco1.0
Nigeria1.0
Slovenia1.0
Tunisia1.0
Algeria0.9
Peru0.9
Saudi Arabia0.8
Ecuador0.6
Egypt0.6
Israel0.6
South Korea0.6
Russia0.6
Lithuania0.5

Source: search-interest data. The index combines cross-team interest after anchor normalisation and uses F1-qualified queries where manufacturer names are ambiguous. It is a relative measure, not absolute search volume.

Share of search demand

How concentrated is F1 team search demand?

Each slice shows a team’s share of the combined September 2026 worldwide F1-qualified monthly search demand.

F1 Worldwide Search Demand Share

Each slice shows a team’s share of the combined branded F1 team-name search demand in the selected market.

McLaren 21.4% Aston Martin 14.3% Ferrari 14.3% Audi 11.7% Cadillac 11.7% Mercedes 11.7% Alpine 5.2% Williams 5.2% Haas 3.5% Red Bull 0.5% Racing Bulls 0.4%
View full team search-demand share table
TeamMonthly search demandShare
McLaren450,00021.4%
Aston Martin301,00014.3%
Ferrari301,00014.3%
Audi246,00011.7%
Cadillac246,00011.7%
Mercedes246,00011.7%
Alpine110,0005.2%
Williams110,0005.2%
Haas F1 Team74,0003.5%
Red Bull Racing9,9000.5%
Racing Bulls8,1000.4%

Method: Current monthly worldwide search-demand estimates for full team names. Shares are calculated across teams with measured values in the selected period and are comparative demand signals, not fan counts.

2026 teams

Explore the F1 teams

Individual team intelligence pages are the next rollout stage.

AlpineAston MartinAudiCadillacFerrariHaas F1 TeamMcLarenMercedesRacing BullsRed Bull RacingWilliams
Methodology

How the F1 audience-demand data is measured

F1 teams with broad manufacturer or consumer-brand names are measured with F1-qualified search queries so generic automotive demand is not counted as team demand. Current monthly search-demand estimates are comparative signals, not fan counts. Year-on-year change compares the same month one year earlier. Geographic movement compares relative search-interest rankings across the latest 7-day and 30-day windows and does not imply a specific day caused the change.
Last Updated: September 30, 2026 at 8:58 am