Which F1 Team Has the Most Fans?

Hyperset F1 Audience Intelligence

Which F1 team has the most fans?

McLaren currently records the highest measured worldwide F1 team search demand in the September 2026 dataset, using F1-qualified team queries rather than generic manufacturer searches. Hyperset tracks all 11 teams using current and historical demand plus worldwide geographic interest.

Updated 29 September 2026Live interest last 7 daysMonthly search data September 2026
McLarenHighest current qualified worldwide search demand
450KMonthly worldwide F1-qualified searches
112026 F1 teams tracked
GlobalCountry-level geography layer
Current worldwide demand

Most Searched F1 Teams Worldwide

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

McLarenMost searched team
450.0KMonthly searches
+0.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1McLaren450.0K+0.0%—
#2Aston Martin301.0K+123.0%▲3
#2Ferrari301.0K+0.0%—
#3Audi246.0K+123.6%▲3
#3Cadillac246.0K+22.4%—
#3Mercedes246.0K+49.1%▲1
#4Alpine110.0K+0.0%▲2
#4Williams110.0K-18.5%▲1
#5Haas F1 Team74.0K+0.0%▲2
#6Red Bull Racing9.9K+22.2%▲2
#7Racing Bulls8.1K+0.0%▲1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 29 September 2026.

Live movement

Which F1 teams are moving by market?

Short-window movement compares recent country-level search-interest rankings across the latest 7-day and 30-day windows.

Live movement

What is changing in F1 interest right now?

Short-window relative search interest compared with last 30 days. This is the live layer of the dataset: current ranking differences rather than a claim that every change occurred after a specific date.

Top signal · short window leader

Audi leads Germany

Audi ranks #1 for F1 relative search interest in Germany over the last 7 days, compared with #4 over the last 30 days.

▲ 3ranking places · last 7 days
short window leader

McLaren leads South Africa

McLaren ranks #1 for F1 relative search interest in South Africa over the last 7 days, compared with #3 over the last 30 days.

short window leader

Mercedes leads Russia

Mercedes ranks #1 for F1 relative search interest in Russia over the last 7 days, compared with #2 over the last 30 days.

short window leader

McLaren leads Uzbekistan

McLaren ranks #1 for F1 relative search interest in Uzbekistan over the last 7 days, compared with #2 over the last 30 days.

short window leader

McLaren leads France

McLaren ranks #1 for F1 relative search interest in France over the last 7 days, compared with #4 over the last 30 days.

short window leader

Mercedes leads Ukraine

Mercedes ranks #1 for F1 relative search interest in Ukraine over the last 7 days, compared with #2 over the last 30 days.

short window leader

McLaren leads Brazil

McLaren ranks #1 for F1 relative search interest in Brazil over the last 7 days, compared with #3 over the last 30 days.

short window leader

Cadillac leads United States

Cadillac ranks #1 for F1 relative search interest in United States over the last 7 days, compared with #4 over the last 30 days.

Source: search-interest data. Relative search interest is a comparative signal, not monthly search volume or a fan count. Updated 2026-09-29 18:01:46.

Global geography

Which F1 team leads search interest by country?

The world map compares relative search interest for F1-qualified team queries by country. Zero-score markets should not be treated as meaningful winners.

Formula 1 geography

Which F1 team leads search interest in each country?

The leading Formula 1 team by country over the latest 30-day comparison window, using F1-qualified team queries to reduce manufacturer-brand ambiguity.

View country winners
CountryLeading teamRunner-up
AlgeriaAudiMcLaren
ArgentinaAlpineFerrari
AustraliaMercedesMcLaren
AustriaFerrariMcLaren
AzerbaijanMcLarenFerrari
BahrainMercedesMcLaren
BangladeshMcLarenFerrari
BelarusMcLarenFerrari
BelgiumMcLarenFerrari
BoliviaMercedesFerrari
Bosnia & HerzegovinaAlpineHaas F1 Team
BrazilMercedesFerrari
BulgariaMcLarenMercedes
CambodiaMercedesFerrari
CanadaMcLarenMercedes
ChileMercedesFerrari
ColombiaMcLarenFerrari
Costa RicaMercedesFerrari
CroatiaFerrariAston Martin
CyprusMercedesMcLaren
CzechiaMcLarenMercedes
DenmarkFerrariMercedes
Dominican RepublicFerrariMercedes
EcuadorMercedesFerrari
EgyptMercedesFerrari
El SalvadorMcLarenFerrari
EstoniaMercedesFerrari
FinlandMercedesAston Martin
FranceAlpineMercedes
GeorgiaMercedesFerrari
GermanyFerrariMercedes
GreeceFerrariMercedes
GuernseyAlpineHaas F1 Team
HondurasMercedesMcLaren
Hong KongMcLarenFerrari
HungaryFerrariMcLaren
IndiaFerrariMercedes
IndonesiaFerrariMercedes
IranMcLarenWilliams
IrelandMcLarenAudi
IsraelFerrariMcLaren
ItalyFerrariMercedes
JapanMcLarenMercedes
JordanMcLarenFerrari
KazakhstanMcLarenMercedes
KenyaMercedesMcLaren
KuwaitMercedesFerrari
LatviaMercedesFerrari
LebanonMcLarenFerrari
LithuaniaMcLarenFerrari
MacaoMercedesFerrari
MalaysiaMercedesMcLaren
MaltaMercedesFerrari
MexicoCadillacMercedes
MoldovaMcLarenFerrari
MoroccoFerrariMcLaren
Myanmar (Burma)McLarenMercedes
NepalFerrariMcLaren
NetherlandsFerrariMercedes
New ZealandMcLarenFerrari
NigeriaMercedesMcLaren
North MacedoniaMcLarenFerrari
NorwayMercedesAlpine
OmanMercedesFerrari
PakistanFerrariMercedes
PanamaMcLarenFerrari
ParaguayFerrariMercedes
PeruFerrariMercedes
PhilippinesMcLarenFerrari
PolandFerrariMcLaren
PortugalAudiMcLaren
QatarMcLarenFerrari
RomaniaMercedesFerrari
RussiaMcLarenMercedes
Saudi ArabiaMcLarenMercedes
SenegalMercedesFerrari
SerbiaMercedesFerrari
SingaporeMercedesFerrari
SlovakiaMercedesWilliams
SloveniaMcLarenAlpine
South AfricaFerrariMercedes
South KoreaMcLarenAston Martin
SpainFerrariMcLaren
Sri LankaFerrariMercedes
SwedenMcLarenAudi
SwitzerlandAudiFerrari
TaiwanMercedesMcLaren
ThailandMercedesMcLaren
TunisiaFerrariMcLaren
TürkiyeFerrariMercedes
UgandaMcLarenMercedes
UkraineMcLarenMercedes
United Arab EmiratesMercedesFerrari
United KingdomMercedesMcLaren
United StatesMcLarenFerrari
UruguayFerrariMcLaren
UzbekistanFerrariMcLaren
VenezuelaMcLarenFerrari
VietnamFerrariMcLaren

Source: search-interest data. Teams are compared in anchored batches using McLaren F1 as the common reference. This is relative search interest, not a fan count or monthly search volume.

Formula 1 geography

Where is F1 team search interest strongest worldwide?

A combined relative interest index across all 11 Formula 1 teams. The highest-interest country is indexed to 100.

View country-level F1 interest
CountryRelative F1 interest
Guernsey100.0
Cyprus16.4
Singapore14.0
United Kingdom12.7
Macao10.9
Bahrain10.7
Lebanon10.5
Paraguay10.4
Italy10.0
Malaysia10.0
New Zealand8.8
Croatia8.7
Portugal8.3
Venezuela7.8
Norway7.6
Switzerland7.3
Hungary7.1
Austria6.8
Australia6.8
Thailand6.6
Sri Lanka6.3
Panama6.3
Netherlands6.1
Belgium5.9
Spain5.7
Denmark5.6
Qatar5.6
Czechia5.4
El Salvador5.4
South Africa5.3
Honduras5.2
Poland5.2
Slovenia5.0
Ireland4.9
Uzbekistan4.7
United Arab Emirates4.6
Canada4.6
Dominican Republic4.5
Uruguay4.5
Hong Kong4.4
Pakistan4.4
Slovakia4.4
Argentina4.3
Vietnam4.3
Greece4.2
Malta4.2
France4.1
Finland4.0
Indonesia4.0
Romania4.0
Georgia3.9
Germany3.8
Iran3.8
North Macedonia3.8
Brazil3.7
Mexico3.7
United States3.7
India3.6
Senegal3.6
Oman3.5
Philippines3.5
Türkiye3.4
Myanmar (Burma)3.3
Kuwait3.2
Serbia3.0
Ukraine2.9
Kenya2.8
Uganda2.8
Morocco2.7
Kazakhstan2.6
Moldova2.5
Nepal2.5
Bulgaria2.4
Bolivia2.3
Colombia2.3
Belarus2.2
Lithuania2.2
Israel2.1
Tunisia2.1
Azerbaijan2.0
Estonia2.0
Bangladesh1.9
Cambodia1.9
Saudi Arabia1.8
Sweden1.8
Costa Rica1.7
Nigeria1.7
Peru1.7
Chile1.5
Russia1.5
Taiwan1.5
Ecuador1.4
Jordan1.0
South Korea1.0
Bosnia & Herzegovina1.0
Egypt0.9
Latvia0.9
Japan0.8
Algeria0.4

Source: search-interest data. The index combines cross-team interest after anchor normalisation and uses F1-qualified queries where manufacturer names are ambiguous. It is a relative measure, not absolute search volume.

Share of search demand

How concentrated is F1 team search demand?

Each slice shows a team’s share of the combined September 2026 worldwide F1-qualified monthly search demand.

F1 Worldwide Search Demand Share

Each slice shows a team’s share of the combined branded F1 team-name search demand in the selected market.

McLaren 21.4% Aston Martin 14.3% Ferrari 14.3% Audi 11.7% Cadillac 11.7% Mercedes 11.7% Alpine 5.2% Williams 5.2% Haas 3.5% Red Bull 0.5% Racing Bulls 0.4%
View full team search-demand share table
TeamMonthly search demandShare
McLaren450,00021.4%
Aston Martin301,00014.3%
Ferrari301,00014.3%
Audi246,00011.7%
Cadillac246,00011.7%
Mercedes246,00011.7%
Alpine110,0005.2%
Williams110,0005.2%
Haas F1 Team74,0003.5%
Red Bull Racing9,9000.5%
Racing Bulls8,1000.4%

Method: Current monthly worldwide search-demand estimates for full team names. Shares are calculated across teams with measured values in the selected period and are comparative demand signals, not fan counts.

2026 teams

Explore the F1 teams

Individual team intelligence pages are the next rollout stage.

AlpineAston MartinAudiCadillacFerrariHaas F1 TeamMcLarenMercedesRacing BullsRed Bull RacingWilliams
Methodology

How the F1 audience-demand data is measured

F1 teams with broad manufacturer or consumer-brand names are measured with F1-qualified search queries so generic automotive demand is not counted as team demand. Current monthly search-demand estimates are comparative signals, not fan counts. Year-on-year change compares the same month one year earlier. Geographic movement compares relative search-interest rankings across the latest 7-day and 30-day windows and does not imply a specific day caused the change.
Published: September 29, 2026 at 6:02 pm