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Which MLB team has the most fans: all 30 franchise digital rankings

Which MLB team has the most fans: all 30 franchise digital rankings
Hyperset MLB Audience Intelligence

Which MLB team has the most fans?

The Toronto Blue Jays currently generate the highest measured worldwide MLB team-name search demand, at approximately 6.12 million monthly searches in September 2026. Hyperset tracks all 30 clubs using current and historical search demand, US audience demand and broader digital-engagement signals.

Updated 29 September 2026
Monthly search data September 2026
YoY comparison September 2025
Toronto Blue JaysHighest current worldwide search demand
6.12MMonthly global searches
30MLB clubs tracked
Mar 2026Legacy digital-index layer retained below
Current worldwide demand

Most Searched MLB Teams Worldwide

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

Toronto Blue JaysMost searched team
6.1MMonthly searches
-33.0%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1Toronto Blue Jays6.1M-33.0%—
#2Detroit Tigers4.1M-55.3%▼1
#2Los Angeles Dodgers4.1M-18.2%▲1
#3Chicago Cubs3.4M-33.0%—
#3New York Yankees3.4M-63.3%▼2
#4Atlanta Braves2.7M+0.0%▲1
#4Milwaukee Brewers2.7M-55.2%▼2
#4Seattle Mariners2.7M-55.2%▼2
#5Boston Red Sox2.2M-63.4%▼3
#5Cleveland Guardians2.2M-63.4%▼3
#5St Louis Cardinals2.2M+0.0%▲1
#6Cincinnati Reds1.8M-63.4%▼3
#6Pittsburgh Pirates1.8M+22.0%▲2
#6Texas Rangers1.8M-45.4%▼2
#7Houston Astros1.5M-70.0%▼4
#8Baltimore Orioles1.2M-18.7%—
#8Minnesota Twins1.2M-18.7%—
#8Philadelphia Phillies1.2M-55.5%▼3
#8Tampa Bay Rays1.2M+0.0%▲1
#9New York Mets1.0M-70.1%▼5
#9San Diego Padres1.0M-63.5%▼4
#10Arizona Diamondbacks823.0K-45.1%▼2
#10Chicago White Sox823.0K+22.3%▲2
#10San Francisco Giants823.0K-55.0%▼3
#11Colorado Rockies550.0K-33.2%—
#11Miami Marlins550.0K-33.2%—
#11Washington Nationals550.0K+0.0%▲2
#12Kansas City Royals450.0K-55.0%▼2
#12Los Angeles Angels450.0K-18.2%▲1
#13Athletics135.0K-32.8%▲1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 8 October 2026.


Share of search demand

How concentrated is MLB worldwide search demand?

Each slice shows a team’s share of the combined September 2026 worldwide monthly search demand. All 30 teams are shown individually using team colours.

MLB Worldwide Search Demand Share

Each slice shows a team’s share of the combined branded MLB team-name search demand in the selected market.

Toronto Blue Jays 11.1% Detroit Tigers 7.4% Los Angeles Dodgers 7.4% Chicago Cubs 6.1% New York Yankees 6.1% Atlanta Braves 5.0% Milwaukee Brewers 5.0% Seattle Mariners 5.0% Boston Red Sox 4.1% Cleveland Guardians 4.1% St Louis Cardinals 4.1% Cincinnati Reds 3.3% Pittsburgh Pirates 3.3% Texas Rangers 3.3% Houston Astros 2.7% Baltimore Orioles 2.2% Minnesota Twins 2.2% Philadelphia Phillies 2.2% Tampa Bay Rays 2.2% New York Mets 1.8% San Diego Padres 1.8% Arizona Diamondbacks 1.5% Chicago White Sox 1.5% San Francisco Giants 1.5% Colorado Rockies 1.0% Miami Marlins 1.0% Washington Nationals 1.0% Kansas City Royals 0.8% Los Angeles Angels 0.8% Athletics 0.2%
View full team search-demand share table
TeamMonthly search demandShare
Toronto Blue Jays6,120,00011.1%
Detroit Tigers4,090,0007.4%
Los Angeles Dodgers4,090,0007.4%
Chicago Cubs3,350,0006.1%
New York Yankees3,350,0006.1%
Atlanta Braves2,740,0005.0%
Milwaukee Brewers2,740,0005.0%
Seattle Mariners2,740,0005.0%
Boston Red Sox2,240,0004.1%
Cleveland Guardians2,240,0004.1%
St Louis Cardinals2,240,0004.1%
Cincinnati Reds1,830,0003.3%
Pittsburgh Pirates1,830,0003.3%
Texas Rangers1,830,0003.3%
Houston Astros1,500,0002.7%
Baltimore Orioles1,220,0002.2%
Minnesota Twins1,220,0002.2%
Philadelphia Phillies1,220,0002.2%
Tampa Bay Rays1,220,0002.2%
New York Mets1,000,0001.8%
San Diego Padres1,000,0001.8%
Arizona Diamondbacks823,0001.5%
Chicago White Sox823,0001.5%
San Francisco Giants823,0001.5%
Colorado Rockies550,0001.0%
Miami Marlins550,0001.0%
Washington Nationals550,0001.0%
Kansas City Royals450,0000.8%
Los Angeles Angels450,0000.8%
Athletics135,0000.2%

Method: Current monthly worldwide search-demand estimates for full team names. Shares are calculated across teams with measured values in the selected period and are comparative demand signals, not fan counts.


US audience demand

Most Searched MLB Teams in the United States

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

Detroit TigersMost searched team
4.1MMonthly searches
-55.3%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1Detroit Tigers4.1M-55.3%—
#2Chicago Cubs3.4M-33.0%▲1
#2Los Angeles Dodgers3.4M-18.1%▲2
#3Atlanta Braves2.7M+0.0%▲3
#3Milwaukee Brewers2.7M-55.2%▼1
#3New York Yankees2.7M-55.2%▼1
#3Seattle Mariners2.7M-55.2%▼1
#4St Louis Cardinals2.2M+0.0%▲3
#5Boston Red Sox1.8M-55.3%▼1
#5Cleveland Guardians1.8M-70.1%▼3
#5Pittsburgh Pirates1.8M+22.0%▲3
#6Cincinnati Reds1.5M-63.3%▼2
#6Houston Astros1.5M-70.0%▼3
#6Texas Rangers1.5M-55.2%▼1
#7Minnesota Twins1.2M-18.7%▲1
#7Philadelphia Phillies1.2M-55.5%▼1
#7Toronto Blue Jays1.2M-63.6%▼2
#8Baltimore Orioles1.0M-18.0%▲1
#8Tampa Bay Rays1.0M+0.0%▲2
#9Chicago White Sox823.0K+49.6%▲4
#9New York Mets823.0K-70.0%▼3
#9San Diego Padres823.0K-63.3%▼2
#10Arizona Diamondbacks673.0K-44.8%▼1
#10San Francisco Giants673.0K-55.1%▼2
#11Colorado Rockies450.0K-33.1%▲1
#11Kansas City Royals450.0K-45.3%—
#11Miami Marlins450.0K-33.1%▲1
#11Washington Nationals450.0K-18.2%▲2
#12Los Angeles Angels368.0K-18.2%▲2
#13Athletics90.5K-33.0%▲2

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 8 October 2026.


Historical context

How did the March 2026 MLB digital index rank?

The previous Hyperset MLB index combined web search, website traffic and major social-platform audience signals. It is retained as a dated historical layer and should not be read as the same metric as the current monthly search-demand ranking above.

Los Angeles DodgersLegacy March 2026 digital-index leader: 21.09M interaction points.
New York YankeesLegacy March 2026 #2: 18.25M interaction points.
New York MetsLegacy March 2026 #3: 10.59M interaction points.
Methodology

How the MLB audience-demand data is measured

Current search-demand figures are monthly estimates for full team-name searches and are not fan counts. Year-on-year change compares September 2026 with September 2025. Rank movement uses tie-aware league ranking in each period. The Athletics entry uses an Oakland Athletics search alias to avoid treating the generic word “Athletics” as team demand. The historical March 2026 digital index is shown separately because it combines different digital-audience signals.
Last Updated: September 30, 2026 at 8:59 am