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Which Bundesliga Team Has the Most Fans?

Hyperset Bundesliga Audience Intelligence

Which Bundesliga team has the most fans?

FC Bayern Munich currently records the highest measured worldwide Bundesliga club search demand in the September 2026 dataset, at approximately 7.48 million monthly searches. Hyperset tracks all 18 clubs using current and historical demand plus worldwide geographic interest.

Updated 29 September 2026Live interest last 7 daysMonthly search data September 2026
FC Bayern MunichHighest current worldwide search demand
7.48MMonthly worldwide searches
182026/27 Bundesliga clubs tracked
GlobalCountry-level geography layer
Current worldwide demand

Most Searched Bundesliga Clubs Worldwide

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

FC Bayern MunichMost searched team
7.5MMonthly searches
+22.2%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1FC Bayern Munich7.5M+22.2%—
#2Borussia Dortmund4.1M+0.0%▲1
#3Eintracht Frankfurt2.7M-45.2%▼1
#3VfB Stuttgart2.7M+22.3%▲2
#4RB Leipzig1.8M+0.0%▲2
#5Bayer Leverkusen1.5M-45.3%▼1
#5Werder Bremen1.5M-18.0%▲1
#6SC Freiburg1.2M+48.2%▲2
#7FC Schalke 041.0M+21.5%▲1
#81. FC Union Berlin823.0K+0.0%—
#8Hamburger SV823.0K-17.7%▼1
#91. FSV Mainz 05450.0K+49.5%▲2
#9FC Augsburg450.0K+0.0%—
#9SV Elversberg450.0K+49.5%▲2
#10Borussia Monchengladbach301.0K-18.2%—
#10SC Paderborn 07301.0K+173.6%▲3
#111. FC Koln165.0K+0.0%▲1
#12TSG Hoffenheim135.0K+22.7%▲1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 13 October 2026.

Live movement

Which Bundesliga clubs are moving by market?

Short-window movement compares recent country-level relative search-interest rankings across the latest 7-day and 30-day windows.

Live movement

What is changing in BUNDESLIGA interest right now?

Short-window relative search interest compared with last 30 days. This is the live layer of the dataset: current ranking differences rather than a claim that every change occurred after a specific date.

Top signal · short window leader

VfB Stuttgart leads South Korea

VfB Stuttgart ranks #1 for BUNDESLIGA relative search interest in South Korea over the last 7 days, compared with #4 over the last 30 days.

▲ 3ranking places · last 7 days
short window leader

FC Bayern Munich leads Switzerland

FC Bayern Munich ranks #1 for BUNDESLIGA relative search interest in Switzerland over the last 7 days, compared with #4 over the last 30 days.

short window leader

1. FC Union Berlin leads Thailand

1. FC Union Berlin ranks #1 for BUNDESLIGA relative search interest in Thailand over the last 7 days, compared with #4 over the last 30 days.

short window leader

Eintracht Frankfurt leads Poland

Eintracht Frankfurt ranks #1 for BUNDESLIGA relative search interest in Poland over the last 7 days, compared with #6 over the last 30 days.

short window leader

Werder Bremen leads Netherlands

Werder Bremen ranks #1 for BUNDESLIGA relative search interest in Netherlands over the last 7 days, compared with #3 over the last 30 days.

short window leader

Borussia Dortmund leads Türkiye

Borussia Dortmund ranks #1 for BUNDESLIGA relative search interest in Türkiye over the last 7 days, compared with #3 over the last 30 days.

short window leader

Borussia Dortmund leads Mexico

Borussia Dortmund ranks #1 for BUNDESLIGA relative search interest in Mexico over the last 7 days, compared with #2 over the last 30 days.

short window leader

1. FC Union Berlin leads Norway

1. FC Union Berlin ranks #1 for BUNDESLIGA relative search interest in Norway over the last 7 days, compared with #2 over the last 30 days.

Source: search-interest data. Relative search interest is a comparative signal, not monthly search volume or a fan count. Updated 2026-10-08 11:04:32.

Global geography

Which Bundesliga club leads search interest by country?

The world map compares relative search interest for club-specific queries by country. It is a comparative interest signal rather than absolute search volume.

Bundesliga geography

Which Bundesliga club leads search interest in each country?

The leading 2026/27 Bundesliga club by country over the latest 30-day comparison window.

View country winners
CountryLeading clubRunner-up
AlbaniaFC Bayern MunichBorussia Dortmund
AlgeriaFC Bayern MunichBayer Leverkusen
AngolaBorussia DortmundFC Bayern Munich
ArgentinaFC Bayern MunichBorussia Dortmund
AustraliaFC Bayern MunichRB Leipzig
AustriaTSG HoffenheimEintracht Frankfurt
AzerbaijanBorussia DortmundTSG Hoffenheim
BahrainFC Bayern MunichTSG Hoffenheim
BangladeshFC Bayern MunichRB Leipzig
BelgiumFC Bayern Munich1. FC Union Berlin
BeninFC Bayern MunichTSG Hoffenheim
BoliviaFC Bayern Munich1. FC Union Berlin
Bosnia & HerzegovinaFC Bayern MunichEintracht Frankfurt
BotswanaFC Bayern MunichTSG Hoffenheim
BrazilBorussia Dortmund1. FC Union Berlin
BulgariaFC Bayern MunichVfB Stuttgart
CambodiaFC Bayern MunichSV Elversberg
CameroonFC Bayern MunichRB Leipzig
CanadaFC Bayern MunichBorussia Dortmund
ChileFC Bayern MunichBorussia Dortmund
ColombiaFC Bayern MunichBorussia Dortmund
Costa RicaBorussia DortmundFC Bayern Munich
Croatia1. FC Union BerlinBorussia Dortmund
CyprusFC Bayern MunichBorussia Dortmund
CzechiaTSG HoffenheimFC Bayern Munich
Côte d’IvoireFC Bayern Munich1. FC Union Berlin
DenmarkHamburger SVTSG Hoffenheim
Dominican RepublicFC Bayern MunichBorussia Dortmund
EcuadorFC Bayern Munich1. FC Union Berlin
EgyptFC Bayern MunichBorussia Dortmund
El SalvadorFC Bayern Munich1. FC Union Berlin
EritreaBayer LeverkusenFC Bayern Munich
EstoniaFC Bayern MunichBorussia Dortmund
EswatiniFC Bayern MunichBorussia Dortmund
EthiopiaFC Bayern MunichTSG Hoffenheim
FinlandFC Bayern MunichBorussia Dortmund
FranceFC Bayern Munich1. FC Union Berlin
GabonFC Bayern MunichRB Leipzig
GeorgiaFC Bayern Munich1. FC Union Berlin
Germany1. FC Union BerlinWerder Bremen
GhanaFC Bayern MunichBorussia Dortmund
GreeceTSG HoffenheimFC Bayern Munich
GuatemalaFC Bayern MunichBorussia Dortmund
HondurasFC Bayern MunichRB Leipzig
Hong KongFC Bayern MunichRB Leipzig
HungaryFC Bayern MunichTSG Hoffenheim
IcelandFC Bayern MunichRB Leipzig
IndiaFC Bayern MunichBorussia Dortmund
IndonesiaFC Bayern MunichRB Leipzig
IranFC Bayern Munich1. FC Union Berlin
IraqFC Bayern MunichEintracht Frankfurt
IrelandFC Bayern MunichTSG Hoffenheim
IsraelFC Bayern MunichRB Leipzig
ItalyBorussia DortmundBayer Leverkusen
JamaicaFC Bayern MunichBayer Leverkusen
JapanFC Bayern MunichBorussia Dortmund
JordanFC Bayern MunichBorussia Dortmund
KenyaFC Bayern MunichFC Schalke 04
KuwaitFC Bayern MunichBorussia Dortmund
KyrgyzstanFC Bayern MunichBorussia Dortmund
Laos1. FC Union BerlinFC Bayern Munich
LatviaFC Bayern MunichBorussia Dortmund
LebanonFC Bayern Munich1. FC Union Berlin
LibyaFC Bayern MunichBorussia Dortmund
LithuaniaFC Bayern MunichBorussia Dortmund
MadagascarTSG HoffenheimFC Bayern Munich
MalawiBorussia DortmundVfB Stuttgart
MalaysiaFC Bayern MunichBorussia Dortmund
MaltaFC Bayern MunichBorussia Dortmund
MauritiusFC Bayern MunichTSG Hoffenheim
MexicoFC Bayern MunichBorussia Dortmund
MoldovaFC Bayern MunichBorussia Dortmund
MontenegroFC Schalke 04FC Bayern Munich
MoroccoFC Bayern Munich1. FC Union Berlin
MozambiqueBorussia DortmundEintracht Frankfurt
NepalFC Bayern Munich1. FC Union Berlin
NetherlandsBorussia DortmundFC Bayern Munich
New ZealandFC Bayern Munich1. FC Union Berlin
NicaraguaFC Bayern Munich1. FC Union Berlin
NigeriaFC Bayern MunichBayer Leverkusen
North MacedoniaFC Bayern MunichBorussia Dortmund
NorwayRB Leipzig1. FC Union Berlin
OmanFC Bayern MunichBorussia Dortmund
PakistanFC Bayern MunichBorussia Dortmund
PanamaFC Bayern Munich1. FC Union Berlin
ParaguayFC Bayern MunichBorussia Dortmund
PeruFC Bayern MunichBorussia Dortmund
PhilippinesFC Bayern MunichBorussia Dortmund
PolandBayer LeverkusenBorussia Dortmund
PortugalFC Bayern MunichBorussia Dortmund
QatarFC Bayern MunichSV Elversberg
RomaniaFC Bayern Munich1. FC Union Berlin
RussiaFC Bayern MunichBayer Leverkusen
RwandaFC Bayern Munich1. FC Union Berlin
Saudi ArabiaFC Bayern MunichVfB Stuttgart
SenegalFC Bayern Munich1. FC Union Berlin
SerbiaFC Bayern Munich1. FC Union Berlin
SingaporeFC Bayern MunichBorussia Dortmund
SloveniaFC Bayern MunichBorussia Dortmund
SomaliaFC Bayern MunichRB Leipzig
South AfricaFC Bayern MunichBayer Leverkusen
South KoreaFC Bayern MunichBayer Leverkusen
SpainFC Bayern MunichBorussia Dortmund
Sri LankaFC Bayern MunichFC Schalke 04
St. Vincent & GrenadinesFC Bayern MunichRB Leipzig
SwedenFC Bayern MunichTSG Hoffenheim
SwitzerlandVfB StuttgartSC Freiburg
TaiwanFC Bayern MunichFC Schalke 04
TanzaniaBayer LeverkusenRB Leipzig
ThailandFC Bayern MunichBayer Leverkusen
Trinidad & TobagoFC Bayern MunichBorussia Dortmund
TunisiaFC Bayern MunichBorussia Dortmund
TürkiyeTSG HoffenheimFC Bayern Munich
UgandaFC Bayern MunichBayer Leverkusen
Ukraine1. FC Union BerlinFC Bayern Munich
United Arab EmiratesFC Bayern MunichVfB Stuttgart
United KingdomFC Bayern MunichBorussia Dortmund
United StatesFC Bayern MunichBorussia Dortmund
UruguayFC Bayern MunichBorussia Dortmund
UzbekistanFC Bayern MunichBorussia Dortmund
VenezuelaFC Bayern MunichBorussia Dortmund
VietnamFC Bayern MunichBorussia Dortmund
ZambiaFC Bayern MunichBorussia Dortmund
ZimbabweFC Bayern MunichFC Augsburg

Source: search-interest data. Clubs are compared in anchored batches using Bayern Munich as the common reference. Relative search interest is not a fan count or monthly search volume.

Bundesliga geography

Where is Bundesliga club search interest strongest worldwide?

A combined relative interest index across all 18 current Bundesliga clubs. The highest-interest country is indexed to 100.

View country-level Bundesliga interest
CountryRelative Bundesliga interest
Eritrea100.0
South Sudan38.0
Botswana36.6
St. Vincent & Grenadines23.2
Malawi20.0
Lesotho17.1
Germany10.5
Kenya9.6
Gabon8.9
Malta7.1
Rwanda6.3
Uganda6.3
Eswatini5.8
Albania5.3
Mozambique5.3
South Africa5.2
Zimbabwe5.2
Angola4.7
Zambia4.6
Nigeria4.3
Laos4.2
Somalia4.1
Tanzania4.0
Peru3.9
Côte d’Ivoire3.7
Montenegro3.7
Senegal3.5
Benin3.4
Ghana3.2
Cambodia2.7
Austria2.6
Cameroon2.4
Ecuador2.4
Jamaica2.4
Moldova2.4
El Salvador2.4
Yemen2.4
Switzerland2.3
Guatemala2.3
North Macedonia2.3
Venezuela2.2
Cyprus2.1
Georgia2.1
Croatia2.1
Iceland2.1
Libya2.1
Panama2.1
Qatar2.1
Bosnia & Herzegovina2.0
Uruguay2.0
Türkiye1.9
Vietnam1.9
Bolivia1.8
Costa Rica1.8
Algeria1.8
Kyrgyzstan1.8
Morocco1.7
Mauritius1.7
Tunisia1.7
Colombia1.6
United Kingdom1.6
Luxembourg1.6
Portugal1.6
Netherlands1.5
Nepal1.5
Trinidad & Tobago1.5
Bahrain1.4
Iraq1.4
Nicaragua1.4
Norway1.4
Belgium1.3
Greece1.3
Argentina1.2
Azerbaijan1.2
Bulgaria1.2
Estonia1.2
Ethiopia1.2
Israel1.2
Madagascar1.2
Mexico1.2
Chile1.1
France1.1
Ireland1.1
Lebanon1.1
Serbia1.1
Bangladesh1.0
Brazil1.0
Spain0.9
Indonesia0.9
New Zealand0.9
Poland0.9
Singapore0.9
Australia0.8
Denmark0.8
Hong Kong0.8
Oman0.8
Paraguay0.8
United Arab Emirates0.7
Canada0.7
Italy0.7
Kuwait0.7
Egypt0.6
Honduras0.6
Malaysia0.6
Slovenia0.6
Czechia0.5
Finland0.5
Iran0.5
Sweden0.5
Thailand0.5
United States0.5
Hungary0.4
India0.4
Pakistan0.4
Ukraine0.4
Dominican Republic0.3
Sri Lanka0.3
Latvia0.3
Romania0.3
Saudi Arabia0.3
Uzbekistan0.3
Lithuania0.2
Philippines0.2
Russia0.2
Jordan0.1
Japan0.1
South Korea0.1
Taiwan0.1
Belarus0.0

Source: search-interest data. This is a relative measure, not absolute search volume or a fan count.

Share of search demand

How concentrated is Bundesliga worldwide search demand?

Each slice shows a club’s share of the combined September 2026 worldwide monthly club-name search demand.

Bundesliga Worldwide Search Demand Share

Each slice shows a team’s share of the combined branded BUNDESLIGA team-name search demand in the selected market.

Bayern 26.7% Dortmund 14.6% Frankfurt 9.8% Stuttgart 9.8% Leipzig 6.5% Leverkusen 5.4% Werder Bremen 5.4% Freiburg 4.4% Schalke 3.6% Union Berlin 2.9% Hamburg 2.9% Mainz 1.6% Augsburg 1.6% Elversberg 1.6% Gladbach 1.1% Paderborn 1.1% Koln 0.6% Hoffenheim 0.5%
View full team search-demand share table
TeamMonthly search demandShare
FC Bayern Munich7,480,00026.7%
Borussia Dortmund4,090,00014.6%
Eintracht Frankfurt2,740,0009.8%
VfB Stuttgart2,740,0009.8%
RB Leipzig1,830,0006.5%
Bayer Leverkusen1,500,0005.4%
Werder Bremen1,500,0005.4%
SC Freiburg1,220,0004.4%
FC Schalke 041,000,0003.6%
1. FC Union Berlin823,0002.9%
Hamburger SV823,0002.9%
1. FSV Mainz 05450,0001.6%
FC Augsburg450,0001.6%
SV Elversberg450,0001.6%
Borussia Monchengladbach301,0001.1%
SC Paderborn 07301,0001.1%
1. FC Koln165,0000.6%
TSG Hoffenheim135,0000.5%

Method: Current monthly worldwide search-demand estimates for full team names. Shares are calculated across teams with measured values in the selected period and are comparative demand signals, not fan counts.

2026/27 clubs

Explore the Bundesliga clubs

Individual club intelligence pages are included in the prepared batch rollout.

1. FC Köln1. FC Union Berlin1. FSV Mainz 05Bayer LeverkusenBorussia DortmundBorussia MönchengladbachEintracht FrankfurtFC AugsburgFC Bayern MunichFC Schalke 04Hamburger SVRB LeipzigSC FreiburgSC Paderborn 07SV ElversbergTSG HoffenheimVfB StuttgartWerder Bremen
Methodology

How the Bundesliga audience-demand data is measured

Current monthly search-demand figures use club-specific search terms and are comparative demand estimates, not fan counts. Year-on-year change compares the same month one year earlier. Rank movement uses tie-aware league ranking in each period. Geographic movement compares relative search-interest rankings across the latest 7-day and 30-day windows.
Last Updated: September 30, 2026 at 8:58 am