How big is Manchester United’s Global Fanbase in 2025?

How many fans do Manchester United have across the world in 2025?

Our latest traffic data at Hyperset Group indicates than Manchester United are searched approximately 65.2 million times around the world each month, helping them rank number one in our EPL fanbase size and engagement index. This is nearly 3 times the volume of one of the EPL’s biggest sides, Arsenal FC. They also rank number 1 for website volume, Reddit community members and Instagram followers and gain 33.9% of all EPL team digital engagement when combined across these platforms mentioned and youtube subscribers. This also place second in our rankings of the most popular soccer teams in the world.

They are searched 6.9 million times in the UK alone each month, again, more than any other Premier League team and roughly 5 times the size of other big EPL sides like Chelsea and double that of the third largest side, Liverpool FC.

The full details on the volume of searches made for the team around the world is shown in the graph below:

Where does Man Utd’s fanbase come from around the world?

The most traffic for Manchester United comes via the United Kingdom, which generates 10.5% of their worldwide traffic. Close behind are both India and Indonesia, who both contribute 10.1% of the team’s total web search traffic.

Other countries providing significant interest in the Red Devils are Nigeria (8.2%), South Africa (6.9%), Malaysia (5.5%) and the USA (4%).

The full details of this are shown in the pie chart below:

How popular are Manchester United in Africa?

As well as having huge search interest in Nigeria and South Africa, Africa also contains the vast majority of countries who search for the team most often as a percentage of total internet traffic in the region. Namely Uganda, who search for Manchester United more than any other country in the world as a percentage of all search queries. South Sudan is second in the world for this statistic and Sierra Leone is 3rd. This is detailed on the map below:

How are Manchester United progressing in 2025/26?

You can see how Man Utd are fairing in our live EPL net spend weighted table. This gives an alternative look to the clubs progress, ranking them in the league based on their current (actual) league position and the money they have spent in the last five years.

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If you would like to get in touch about how we can help you plan and deliver content to increase fan engagement, please send an email to stefan@hypersetgroup.com and we’d be glad to see how we can help.