Sports Audience PartnershipsAlkhemy

Which Serie A Team Has the Most Fans?

Hyperset Serie A Audience Intelligence

Which Serie A team has the most fans?

Juventus currently records the highest measured worldwide Serie A club search demand in the September 2026 dataset, at approximately 9.14 million monthly searches. Hyperset tracks all 20 clubs using current and historical demand plus worldwide geographic interest.

Updated 29 September 2026Live interest last 7 daysMonthly search data September 2026
JuventusHighest current worldwide search demand
9.14MMonthly worldwide searches
202026/27 Serie A clubs tracked
GlobalCountry-level geography layer
Current worldwide demand

Most Searched Serie A Clubs Worldwide

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

JuventusMost searched team
9.1MMonthly searches
-17.7%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1Juventus9.1M-17.7%—
#2AC Milan7.5M+0.0%—
#3Inter5.0M+22.2%▲1
#3Napoli5.0M-18.3%—
#4Atalanta2.2M+0.0%▲1
#5Como1.8M+122.4%▲3
#5Fiorentina1.8M+50.0%▲1
#6Bologna1.5M+50.0%▲1
#7Cagliari1.0M-18.0%▼1
#8Sassuolo823.0K-17.7%▼1
#8Torino823.0K-17.7%▼1
#9Roma550.0K+0.0%▲1
#10Udinese450.0K-33.1%▼1
#11Frosinone368.0K+49.6%▲1
#11Parma368.0K+22.3%—
#11Venezia368.0K+49.6%▲1
#12Genoa246.0K+0.0%—
#12Lazio246.0K+0.0%—
#13Lecce110.0K-33.3%—
#14Monza90.5K+82.8%—

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 13 October 2026.

Live movement

Which Serie A clubs are moving by market?

Short-window movement compares recent country-level relative search-interest rankings across the latest 7-day and 30-day windows.

Global geography

Which Serie A club leads search interest by country?

The world map compares relative search interest for club-specific queries by country. It is a comparative interest signal rather than absolute search volume.

Serie A geography

Which Serie A club leads search interest in each country?

The leading 2026/27 Serie A club by country over the latest 30-day comparison window.

View country winners
CountryLeading clubRunner-up
AlbaniaJuventusNapoli
AlgeriaJuventusAC Milan
AndorraJuventusUdinese
AngolaJuventusFiorentina
ArgentinaNapoliFiorentina
ArmeniaJuventusFiorentina
ArubaJuventusAtalanta
AustraliaNapoliJuventus
AustriaNapoliJuventus
AzerbaijanFiorentinaJuventus
BahamasAC MilanNapoli
BangladeshInterAC Milan
BelarusNapoliJuventus
BelgiumNapoliJuventus
BeninInterAC Milan
BoliviaInterNapoli
Bosnia & HerzegovinaJuventusAC Milan
BotswanaAC MilanJuventus
BrazilJuventusNapoli
BulgariaNapoliAC Milan
Burkina FasoJuventusNapoli
CambodiaJuventusAC Milan
CameroonInterJuventus
CanadaNapoliJuventus
ChileJuventusNapoli
ColombiaJuventusNapoli
Congo – BrazzavilleJuventusAtalanta
Congo – KinshasaJuventusComo
Costa RicaInterJuventus
CroatiaNapoliJuventus
CubaAC MilanJuventus
CyprusNapoliJuventus
CzechiaNapoliAC Milan
Côte d’IvoireJuventusInter
DenmarkNapoliJuventus
Dominican RepublicJuventusFiorentina
EcuadorJuventusAC Milan
EgyptInterJuventus
El SalvadorJuventusNapoli
EritreaJuventusMonza
EstoniaAC MilanJuventus
EswatiniJuventusInter
EthiopiaNapoliJuventus
FinlandJuventusNapoli
FranceNapoliJuventus
GeorgiaJuventusAC Milan
GermanyNapoliJuventus
GhanaNapoliInter
GreeceNapoliJuventus
GuadeloupeJuventusInter
GuatemalaAC MilanJuventus
GuernseyAC MilanJuventus
HaitiJuventusFiorentina
HondurasNapoliAC Milan
Hong KongNapoliJuventus
HungaryNapoliJuventus
IcelandNapoliAC Milan
IndiaInterNapoli
IndonesiaJuventusAC Milan
IranJuventusInter
IraqJuventusFiorentina
IrelandNapoliInter
IsraelNapoliJuventus
ItalyNapoliJuventus
JamaicaInterJuventus
JapanNapoliJuventus
JordanNapoliJuventus
KazakhstanJuventusRoma
KenyaAC MilanJuventus
KuwaitJuventusInter
LaosJuventusInter
LatviaInterRoma
LebanonInterAC Milan
LibyaAC MilanJuventus
LithuaniaNapoliJuventus
LuxembourgInterJuventus
MadagascarJuventusAtalanta
MalawiNapoliInter
MalaysiaNapoliAC Milan
MaltaJuventusAC Milan
MauritiusAC MilanJuventus
MexicoJuventusNapoli
MoldovaSassuoloNapoli
MonacoJuventusFiorentina
MongoliaJuventusInter
MontenegroJuventusNapoli
MoroccoJuventusNapoli
MozambiqueJuventusAC Milan
Myanmar (Burma)JuventusComo
NamibiaJuventusComo
NepalInterJuventus
NetherlandsNapoliJuventus
New ZealandNapoliInter
NicaraguaJuventusInter
NigeriaNapoliInter
North MacedoniaNapoliJuventus
NorwayNapoliRoma
OmanJuventusInter
PakistanNapoliInter
PalestineAC MilanJuventus
PanamaRomaJuventus
ParaguayJuventusInter
PeruJuventusInter
PhilippinesNapoliJuventus
PolandAC MilanNapoli
PortugalAC MilanJuventus
QatarJuventusAC Milan
RomaniaNapoliJuventus
RussiaNapoliJuventus
RwandaInterJuventus
RéunionJuventusAC Milan
San MarinoJuventusAtalanta
Saudi ArabiaInterNapoli
SenegalAC MilanJuventus
SerbiaNapoliJuventus
SingaporeNapoliAC Milan
SlovakiaAC MilanJuventus
SloveniaNapoliJuventus
South AfricaJuventusInter
South KoreaNapoliJuventus
SpainNapoliInter
Sri LankaNapoliInter
SwedenJuventusNapoli
SwitzerlandNapoliJuventus
TaiwanNapoliJuventus
TanzaniaJuventusInter
ThailandJuventusNapoli
TogoJuventusComo
Trinidad & TobagoInterJuventus
TunisiaNapoliInter
TürkiyeJuventusRoma
UgandaJuventusNapoli
UkraineNapoliAC Milan
United Arab EmiratesAC MilanJuventus
United KingdomNapoliJuventus
United StatesNapoliJuventus
UruguayJuventusInter
UzbekistanInterJuventus
VenezuelaFiorentinaJuventus
VietnamJuventusAC Milan
ZambiaInterNapoli
ZimbabweNapoliInter

Source: search-interest data. Clubs are compared in anchored batches using Juventus as the common reference. Relative search interest is not a fan count or monthly search volume.

Serie A geography

Where is Serie A club search interest strongest worldwide?

A combined relative interest index across all 20 current Serie A clubs. The highest-interest country is indexed to 100.

View country-level Serie A interest
CountryRelative Serie A interest
Eritrea100.0
Italy66.8
Chad42.7
South Sudan35.5
Botswana21.7
Guernsey20.1
Malta19.9
Andorra17.2
Mayotte14.5
San Marino14.2
Malawi13.8
Kenya13.5
Åland Islands12.5
Bahamas11.4
Vanuatu11.4
Montenegro11.0
Dominica11.0
Eswatini10.8
Angola10.3
Isle of Man10.3
Uganda9.5
Monaco9.4
St. Vincent & Grenadines9.4
Mozambique9.0
Lesotho8.5
Albania8.4
Gabon7.8
Liechtenstein7.1
Timor-Leste7.1
Zambia7.0
Cayman Islands6.8
Iceland6.7
Switzerland6.6
Luxembourg6.4
Burkina Faso6.4
North Macedonia6.3
Libya6.0
Rwanda6.0
Martinique6.0
Ghana5.7
Austria5.6
Indonesia5.6
Lebanon5.6
Cuba5.6
Curaçao5.6
Guyana5.6
El Salvador5.4
Zimbabwe5.4
Nigeria5.3
Ethiopia5.1
Portugal5.1
Somalia5.1
Türkiye5.1
New Caledonia5.1
Denmark5.0
Cameroon4.8
United Kingdom4.8
Honduras4.8
Peru4.8
Poland4.8
South Africa4.7
Barbados4.7
Namibia4.6
Togo4.6
Cape Verde4.6
Aruba4.4
Congo – Kinshasa4.3
Croatia4.3
Uruguay4.3
Seychelles4.3
Laos4.1
Sweden4.1
Venezuela4.1
Netherlands4.0
Bosnia & Herzegovina3.8
Belgium3.8
Congo – Brazzaville3.8
Cyprus3.8
Norway3.8
Nepal3.8
Tanzania3.8
Hungary3.7
Cambodia3.7
Moldova3.7
Mauritius3.7
Bolivia3.6
Spain3.6
France3.6
Jamaica3.6
Romania3.6
Slovenia3.6
Vietnam3.6
Maldives3.6
Argentina3.4
Tunisia3.4
Guadeloupe3.4
Haiti3.4
Sudan3.4
Georgia3.3
Ecuador3.1
Morocco3.1
Qatar3.1
Ireland3.0
Trinidad & Tobago3.0
Afghanistan3.0
Bangladesh2.8
Algeria2.8
Serbia2.8
Bulgaria2.7
Brazil2.7
Colombia2.7
Guatemala2.7
Chile2.6
Madagascar2.6
Singapore2.6
Slovakia2.6
Benin2.6
Suriname2.6
United Arab Emirates2.4
Australia2.4
Hong Kong2.4
Senegal2.4
Germany2.3
Estonia2.3
Mexico2.3
Panama2.1
Paraguay2.1
Armenia2.0
Oman2.0
Azerbaijan1.9
Finland1.9
Thailand1.9
Canada1.7
Costa Rica1.7
Israel1.7
Jordan1.7
Malaysia1.7
Egypt1.6
Greece1.6
Lithuania1.6
Myanmar (Burma)1.6
New Zealand1.6
United States1.6
Nicaragua1.4
Kyrgyzstan1.4
Puerto Rico1.4
Côte d’Ivoire1.3
Kuwait1.3
Réunion1.3
Czechia1.1
Latvia1.1
Bahrain1.1
Dominican Republic1.0
India1.0
Pakistan1.0
Saudi Arabia1.0
Uzbekistan1.0
Mongolia0.9
Iraq0.7
Sri Lanka0.7
Russia0.7
Belarus0.6
Iran0.6
Ukraine0.6
Palestine0.4
Kazakhstan0.3
Japan0.1
South Korea0.1
Philippines0.1
Taiwan0.1

Source: search-interest data. This is a relative measure, not absolute search volume or a fan count.

Share of search demand

How concentrated is Serie A worldwide search demand?

Each slice shows a club’s share of the combined September 2026 worldwide monthly club-name search demand.

Serie A Worldwide Search Demand Share

Each slice shows a team’s share of the combined branded SERIEA team-name search demand in the selected market.

Juventus 23.2% AC Milan 19.0% Inter 12.7% Napoli 12.7% Atalanta 5.7% Como 4.6% Fiorentina 4.6% Bologna 3.8% Cagliari 2.5% Sassuolo 2.1% Torino 2.1% Roma 1.4% Udinese 1.1% Frosinone 0.9% Parma 0.9% Venezia 0.9% Genoa 0.6% Lazio 0.6% Lecce 0.3% Monza 0.2%
View full team search-demand share table
TeamMonthly search demandShare
Juventus9,140,00023.2%
AC Milan7,480,00019.0%
Inter5,000,00012.7%
Napoli5,000,00012.7%
Atalanta2,240,0005.7%
Como1,830,0004.6%
Fiorentina1,830,0004.6%
Bologna1,500,0003.8%
Cagliari1,000,0002.5%
Sassuolo823,0002.1%
Torino823,0002.1%
Roma550,0001.4%
Udinese450,0001.1%
Frosinone368,0000.9%
Parma368,0000.9%
Venezia368,0000.9%
Genoa246,0000.6%
Lazio246,0000.6%
Lecce110,0000.3%
Monza90,5000.2%

Method: Current monthly worldwide search-demand estimates for full team names. Shares are calculated across teams with measured values in the selected period and are comparative demand signals, not fan counts.

2026/27 clubs

Explore the Serie A clubs

Individual club intelligence pages are included in the prepared batch rollout.

AC MilanAtalantaBolognaCagliariComoFiorentinaFrosinoneGenoaInterJuventusLazioLecceMonzaNapoliParmaRomaSassuoloTorinoUdineseVenezia
Methodology

How the Serie A audience-demand data is measured

Current monthly search-demand figures use club-specific search terms and are comparative demand estimates, not fan counts. Year-on-year change compares the same month one year earlier. Rank movement uses tie-aware league ranking in each period. Geographic movement compares relative search-interest rankings across the latest 7-day and 30-day windows. Ambiguous city-name searches are qualified where necessary to avoid overstating football demand.
Last Updated: September 30, 2026 at 8:58 am