How Big is the Buffalo Bill’s Fanbase ?

How many fans do the Buffalo Bills have around the world?

Our latest data from November 2025, shows that the Bills are searched 4.72 million times around the world every month, placing them in the top 10 in our list of the most popular NFL franchises just above sides such as the Chicago Bears. This is boosted in part, by high profile stars such as Josh Allen.

The graph below gives an overview of this:

How popular are the Bills in the United States?

The Buffalo Bills amass approximately 4.2 million searches across the US each month, meaning that they gain 89% of their global traffic from within the United States which is a similar share to the LA Chargers.

This is covered in the following pie chart:

How much support do the Buffalo Bills gain across the states of America?

The state most interested in the Bills as a % of its population is New York. However, the Bills are somewhat of an anomaly as the next most interested state is not adjacent to their home state, with Wyoming being their next most popular state with 72% of interest shown here in comparison to New York. Pennsylvania is 3rd, recording 38% interest in the team when compared with New York state.

The state recording the least amount of web interest in the Bills is Oregon, however at 15% interest when compared to their home state of New York, this is very high compared to the average across the NFL and other large franchises such as the Detroit Lions.

The map below gives a visual overview of this:

How popular are the Buffalo Bills outside of America?

The Bills achieve more searches from Canada than any other NFL team with approximately 281,000 Canadians searching for them each month, This also is one of the highest totals for any NFL team from a single international country. The Bills also gain 161,000 searches each month from Mexico, which is also high when compared to the average NFL franchise.

The graph below gives more details on this:

As a result Canada makes up 6% of the Bills total traffic around the world, the highest share % from Canada out of any NFL side. Mexico accounts for 3.4% of the teams global interest, again this is higher than the majority of NFL sides.

The following pie chart gives a more complete breakdown of this:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com