How Big is the Jacksonville Jaguar’s Fanbase?

How many fans do the Jacksonville Jaguars have around the world?

Our latest data shows that the Jacksonville Jaguars are searched approximately 957,000 times a month around the world. In our list of the most popular NFL franchises this ranks the Jaguars in the bottom third based on worldwide search interest as is comparable to the Cincinnati Bengals and is approximately half the volume of a side like the New York Giants.

More detail is provided in the following graph:

How many fans do the Jaguars have in America?

The Jacksonville Jaguars gain approximately 860,000 searches in the USA every month, which is 15% of the volume of some of the very biggest sides like the Pittsburgh Steelers and places them in the bottom third for search volume for NFL teams in the USA. This means that approximately 90% of the Jags traffic comes from the US which is higher than average across the league.

The pie chart below gives a breakdown of this:

How persistent is the fan interest for the Jaguars across US states?

The team is most popular based on the search interest share of all web searches made in Florida. The next most popular state for the Jags is South Carolina where they are searched 38% of the time in comparison to the top state. In third is Kansas where they are searched at 33% of the rate they are in Florida based on searches made by the population.

The Jacksonville Jaguars are least popular in Vermont, however they score a higher than average 14% for interest here, meaning their persistence across US states is higher than most NFL sides.

The map below details this:

How much interest is there in the Jacksonville Jaguars outside of the USA?

The Jags most traction from an international territory comes from Mexico, where they are searched approximately 50,000 times each month. Canada is next where they are searched 20,000 times per month and the UK is next, clocking up 16,000 searches for the Jags every month.

Please see the graph below for more detail:

This cadence in Mexico currently means that 5% of the Jags total traffic comes from Mexico, which is one the higher stats for this across the division. Canada meanwhile, currently generates 2.1% of the team’s global support.

The pie chart below gives a full overview of this:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com