How Big is the New Orleans Saints Fanbase?

How popular are the New Orleans Saints globally?

Our data as of November 2025, shows that the New Orleans Saints are searched 2,081,000 times around the world each month, placing them mid-table in our list of the most popular NFL franchises. The Saints search volume is comparable to sides such as the Houston Texans and LA Rams, and are approximately half the size of franchises such as the Chicago Bears, Washington Commanders and Green Bay Packers.

Please see the following bar graph:

How much support do the Saints get in America?

The New Orleans Saints are searched approximately 2 million times a month across the USA, which gives them twice the search volume of teams such as the Carolina Panthers and Indianapolis Colts in the country. This also means that 96% of the Saints support comes from the USA.

The pie chart below gives a breakdown of this:

How persistent is support for the New Orleans Saints across American states?

The Saints are most searched as a share of the population in Louisiana. They gain 33% of this traction in the next most popular state, Mississippi. However, the team experiences a bigger than average drop off going into the next most popular state, Alabama, where they are searched at just 7% of the rate they are in the top state, Louisiana.

The state where the New Orleans Saints gain least online traction is Vermont, where they achieve just 2% of the interest in comparison to their top state, Louisiana.

The map below gives an overview of this:

How much support do the New Orleans Saints get outside of the USA?

The most popular country for Saints support outside of the USA is Mexico, where the team are searched 32,000 times a month. Next is Canada, where the Saints are searched 24,000 times a month.

Please see the bar graph here for more detail:

This means that approximately 1.5% of the Saints support comes from Mexico and 1.2% comes from Canada.

Please see the pie chart for full details on the Saints international search share:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com