Austin Reaves:
Global Player Interest (GPI): 80.3
GPI uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #43
NBA Search Value Rank: #14
Current Team: Los Angeles Lakers
Online Search Data:
Global Search Volume: 657500
US Search Volume: 450000
% US audience share: 0.68
YouTube Search Volume: 40500
Total Engagement (inc Instagram): 2,298,000
Value & Monetisation
Search Value: $698,000
Avg CPC: 1
Team Impact
Search Volume as % of Team Search Volume: 0.04
Search Volume as % of Team Site Traffic: 0.66
Total Engagement vs Salary Ratio: 0.16
Explore More
Los Angeles Lakers Digital Index Rankings
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Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.