The Premier League vs The NBA: Which Franchise is More Popular Across the World?

Is the NBA or Premier League Franchise Searched More Across The Globe?

The NBA brand is searched marginally more than the Premier League across the world as of October 2025, gaining approximately 83.4 million searches each month, compared to 71.8 million for the EPL.

70% of searches for the NBA across the world are made outside of the USA (international traffic), while 83% of Premier League searches are international.

The NBA vs EPL popularity in North America

The NBA wins a big majority of the EPL in both the USA and Canada. In the former, the NBA brand earns a majority of 63.5% of all NBA (24.9million) and EPL (9.1 million) searches combined. The majority for the NBA in Canada is wider at 76% (wif the the NBA generating 5 million searches a month compared to the Premier League with 1.2 million).

Mexico however sees a much tighter result in terms of online popularity between the two franchises. Both the NBA and EPL are searched approximately 2.2 million times a month in Mexico each month as of October 2025 – making their share majority a tie.

The Premier League vs NBA in Europe

The Premier League enjoys a large increase in interest over the NBA in some, but not all parts of Europe, generally speaking these are more northern territories such as Scandinavia, the UK and Ireland, Sweden for example. searches the Premier League approximately 823,000 times each month and searches for the NBA just 90.500 times a month, giving the EPL a huge 89% majority here.

However, in other European countries such as Spain, the NBA holds a majority as it searches for the NBA 2.2 million times each month, while the EPL gains only 1.5 million searches here (giving Spain a 32% majority for the NBA over the Premier League.

The Premier League vs NBA in Africa

Africa represents a big win for the EPL over the NBA in terms of interest. The continent is a Premier League stronghold with nations such as Nigeria generating big search interest, giving the EPL (1 million searches a month) a 89% majority share of all EPL and NBA (110k) brand searches. South Africa also records a 86% majority for the EPL.

The Premier League vs NBA in Asia & Oceania

Unlike Africa, much of Asia and Australasia represents a strong presence for NBA interest over that of the Premier League. The Philippines for instance, shows a huge majority win for the NBA – the NBA acquires 98% of all brand searches for the NBA and EPL franchises combined. Australia also records a strong majority for the NBA (76%) for the same analysis.

The Premier League vs NBA in India

The Premier League is more popular in India than the NBA based on search traffic numbers as of October 2025. The NBA is searched roughly 1.2 million times per month, while the Premier League Amasses 4.1 million (giving the EPL a 71% majority share of all searches for the two franchises combined).

The NBA vs the EPL in South America

The popularity of the NBA vs the EPL is mixed in much of South America. Argentina shows a majority interest in the NBA, gaining 33% more searches for the two franchises combined. Brazil on the other hand (much like Mexico) shows a very even split, with the EPL holding just a 0.7% online search majority of the NBA.

The NBA vs EPL in each others domestic territories

The popularity of the EPL in America when compared to the NBA is bigger than the share of interest the NBA gets vs the Premier League in the UK. The Premier League receives 6.1 million searches in the USA each month compared to the NBA’s 24.9 million (meaning the EPL acquires 24.5% of the search interest the NBA does).

In the UK the EPL gains 9.1 million searches each month compared to the NBA’s 2.7 million, givingg the NBA 29.7% of the search share the EPL achieves in it’s domestic territory.

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