Which Bundesliga Team Has the Most Fans?

Hyperset Bundesliga Audience Intelligence

Which Bundesliga team has the most fans?

Borussia Dortmund currently records the highest measured worldwide Bundesliga club search demand in the September 2026 dataset, at approximately 4.09 million monthly searches. Hyperset tracks all 18 clubs using current and historical demand plus worldwide geographic interest.

Updated 29 September 2026Live interest last 7 daysMonthly search data September 2026
Borussia DortmundHighest current worldwide search demand
4.09MMonthly worldwide searches
182026/27 Bundesliga clubs tracked
GlobalCountry-level geography layer
Current worldwide demand

Most Searched Bundesliga Clubs Worldwide

September 2026 monthly search demand, with year-on-year change and rank movement versus September 2025.

FC Bayern MunichMost searched team
7.5MMonthly searches
+22.2%Year-on-year change
RankTeamCurrent demandYoY changeYoY rank Δ
#1FC Bayern Munich7.5M+22.2%—
#2Borussia Dortmund4.1M+0.0%▲1
#3Eintracht Frankfurt2.7M-45.2%▼1
#3VfB Stuttgart2.7M+22.3%▲2
#4RB Leipzig1.8M+0.0%▲2
#5Bayer Leverkusen1.5M-45.3%▼1
#5Werder Bremen1.5M-18.0%▲1
#6SC Freiburg1.2M+48.2%▲2
#7FC Schalke 041.0M+21.5%▲1
#81. FC Union Berlin823.0K+0.0%—
#8Hamburger SV823.0K-17.7%▼1
#91. FSV Mainz 05450.0K+49.5%▲2
#9FC Augsburg450.0K+0.0%—
#9SV Elversberg450.0K+49.5%▲2
#10Borussia Monchengladbach301.0K-18.2%—
#10SC Paderborn 07301.0K+173.6%▲3
#111. FC Koln165.0K+0.0%▲1
#12TSG Hoffenheim135.0K+22.7%▲1

Method: current monthly search-demand estimate compared with the same month one year earlier. Rank change uses tie-aware league ranking in each period; ▲ means a team moved up the ranking and ▼ means it moved down. Missing or non-comparable values are shown as —. Updated 29 September 2026.

Live movement

Which Bundesliga clubs are moving by market?

Short-window movement compares recent country-level relative search-interest rankings across the latest 7-day and 30-day windows.

Live movement

What is changing in BUNDESLIGA interest right now?

Short-window relative search interest compared with last 30 days. This is the live layer of the dataset: current ranking differences rather than a claim that every change occurred after a specific date.

Top signal · short window leader

RB Leipzig leads Hong Kong

RB Leipzig ranks #1 for BUNDESLIGA relative search interest in Hong Kong over the last 7 days, compared with #4 over the last 30 days.

▲ 3ranking places · last 7 days
short window leader

Bayer Leverkusen leads Russia

Bayer Leverkusen ranks #1 for BUNDESLIGA relative search interest in Russia over the last 7 days, compared with #3 over the last 30 days.

short window leader

FC Bayern Munich leads Hungary

FC Bayern Munich ranks #1 for BUNDESLIGA relative search interest in Hungary over the last 7 days, compared with #2 over the last 30 days.

short window leader

Borussia Dortmund leads North Macedonia

Borussia Dortmund ranks #1 for BUNDESLIGA relative search interest in North Macedonia over the last 7 days, compared with #2 over the last 30 days.

short window leader

FC Bayern Munich leads Türkiye

FC Bayern Munich ranks #1 for BUNDESLIGA relative search interest in Türkiye over the last 7 days, compared with #2 over the last 30 days.

short window leader

FC Bayern Munich leads Italy

FC Bayern Munich ranks #1 for BUNDESLIGA relative search interest in Italy over the last 7 days, compared with #3 over the last 30 days.

short window leader

Bayer Leverkusen leads Poland

Bayer Leverkusen ranks #1 for BUNDESLIGA relative search interest in Poland over the last 7 days, compared with #2 over the last 30 days.

short window leader

Werder Bremen leads Germany

Werder Bremen ranks #1 for BUNDESLIGA relative search interest in Germany over the last 7 days, compared with #3 over the last 30 days.

Source: search-interest data. Relative search interest is a comparative signal, not monthly search volume or a fan count. Updated 2026-09-29 18:58:40.

Global geography

Which Bundesliga club leads search interest by country?

The world map compares relative search interest for club-specific queries by country. It is a comparative interest signal rather than absolute search volume.

Bundesliga geography

Which Bundesliga club leads search interest in each country?

The leading 2026/27 Bundesliga club by country over the latest 30-day comparison window.

View country winners
CountryLeading clubRunner-up
AlbaniaFC Bayern MunichBayer Leverkusen
AlgeriaFC Bayern MunichBayer Leverkusen
AngolaBorussia DortmundFC Bayern Munich
ArgentinaFC Bayern MunichBorussia Dortmund
ArmeniaFC Bayern MunichBorussia Dortmund
AustraliaFC Bayern MunichRB Leipzig
AustriaFC Schalke 04Eintracht Frankfurt
AzerbaijanFC Bayern MunichBorussia Dortmund
BahrainFC Bayern MunichVfB Stuttgart
BangladeshFC Bayern MunichRB Leipzig
BelgiumFC Bayern MunichTSG Hoffenheim
BeninFC Bayern MunichTSG Hoffenheim
BoliviaFC Bayern MunichBorussia Dortmund
Bosnia & HerzegovinaFC Bayern MunichBorussia Dortmund
BotswanaFC Bayern Munich1. FC Union Berlin
BrazilBorussia DortmundFC Bayern Munich
BulgariaFC Bayern MunichBorussia Dortmund
CambodiaFC Bayern MunichBorussia Dortmund
CameroonFC Bayern MunichTSG Hoffenheim
CanadaFC Bayern MunichBorussia Dortmund
ChileFC Bayern MunichBorussia Dortmund
ColombiaFC Bayern MunichBorussia Dortmund
Congo – BrazzavilleFC Bayern MunichVfB Stuttgart
Costa RicaBorussia DortmundTSG Hoffenheim
CroatiaBorussia Dortmund1. FC Union Berlin
CyprusFC Bayern MunichBorussia Dortmund
CzechiaFC Bayern MunichTSG Hoffenheim
Côte d’IvoireFC Bayern Munich1. FC Union Berlin
DenmarkHamburger SVTSG Hoffenheim
Dominican RepublicFC Bayern MunichBorussia Dortmund
EcuadorFC Bayern Munich1. FC Union Berlin
EgyptFC Bayern MunichBorussia Dortmund
El SalvadorFC Bayern MunichBorussia Dortmund
EritreaFC Bayern MunichBayer Leverkusen
EstoniaBorussia DortmundFC Bayern Munich
EswatiniFC Bayern MunichBorussia Dortmund
EthiopiaBorussia DortmundSC Paderborn 07
FinlandFC Bayern MunichBorussia Dortmund
FranceFC Bayern MunichRB Leipzig
GabonFC Bayern MunichRB Leipzig
GeorgiaFC Bayern Munich1. FC Union Berlin
GermanyEintracht FrankfurtVfB Stuttgart
GhanaFC Bayern MunichRB Leipzig
GreeceTSG HoffenheimFC Bayern Munich
GuatemalaFC Bayern MunichBorussia Dortmund
GuyanaFC Bayern MunichBorussia Dortmund
HaitiFC Bayern MunichBorussia Dortmund
HondurasFC Bayern MunichWerder Bremen
Hong KongFC Bayern Munich1. FC Union Berlin
HungaryTSG HoffenheimFC Bayern Munich
IcelandFC Bayern MunichRB Leipzig
IndiaFC Bayern MunichBorussia Dortmund
IndonesiaFC Bayern MunichRB Leipzig
IranFC Bayern Munich1. FC Union Berlin
IraqFC Bayern MunichBayer Leverkusen
IrelandFC Bayern MunichRB Leipzig
IsraelFC Bayern MunichRB Leipzig
ItalyBorussia DortmundBayer Leverkusen
JamaicaFC Bayern MunichBorussia Dortmund
JapanFC Bayern MunichBorussia Dortmund
JordanFC Bayern MunichHamburger SV
KazakhstanFC Bayern MunichBorussia Dortmund
KenyaFC Bayern MunichBorussia Dortmund
KuwaitFC Bayern MunichBorussia Dortmund
KyrgyzstanFC Bayern MunichBorussia Dortmund
LaosFC Bayern Munich1. FC Union Berlin
LatviaFC Bayern MunichBorussia Dortmund
LebanonFC Bayern MunichVfB Stuttgart
LibyaFC Bayern MunichBorussia Dortmund
LithuaniaFC Bayern MunichBorussia Dortmund
LuxembourgSV ElversbergFC Bayern Munich
MacaoFC Bayern MunichSC Freiburg
MadagascarTSG HoffenheimFC Bayern Munich
MalawiBorussia DortmundVfB Stuttgart
MalaysiaFC Bayern MunichBorussia Dortmund
MaltaFC Bayern MunichBayer Leverkusen
MauritiusFC Bayern MunichVfB Stuttgart
MexicoFC Bayern MunichBorussia Dortmund
MoldovaFC Bayern MunichBorussia Dortmund
MontenegroFC Bayern MunichBayer Leverkusen
MoroccoFC Bayern MunichRB Leipzig
MozambiqueFC Bayern MunichBorussia Dortmund
Myanmar (Burma)FC Bayern MunichBorussia Dortmund
NamibiaFC Bayern MunichFC Augsburg
NepalFC Bayern MunichBorussia Dortmund
NetherlandsBorussia DortmundFC Bayern Munich
New ZealandFC Bayern MunichBorussia Dortmund
NicaraguaFC Bayern Munich1. FC Union Berlin
NigeriaFC Bayern MunichBorussia Dortmund
North MacedoniaFC Bayern MunichBorussia Dortmund
NorwayRB LeipzigVfB Stuttgart
OmanFC Bayern MunichBorussia Dortmund
PakistanFC Bayern MunichBayer Leverkusen
PalestineFC Bayern MunichBorussia Dortmund
PanamaFC Bayern Munich1. FC Union Berlin
ParaguayFC Bayern MunichWerder Bremen
PeruFC Bayern MunichBorussia Dortmund
PhilippinesFC Bayern MunichBorussia Dortmund
PolandBorussia DortmundBayer Leverkusen
PortugalBorussia DortmundFC Bayern Munich
QatarFC Bayern MunichRB Leipzig
RomaniaFC Bayern MunichBorussia Dortmund
RussiaFC Bayern MunichBorussia Dortmund
RwandaFC Bayern MunichBorussia Dortmund
Saudi ArabiaFC Bayern MunichBayer Leverkusen
SenegalFC Bayern MunichBayer Leverkusen
SerbiaFC Bayern Munich1. FC Union Berlin
SingaporeFC Bayern MunichBorussia Dortmund
SlovakiaFC Bayern MunichRB Leipzig
SloveniaFC Bayern MunichRB Leipzig
SomaliaFC Bayern MunichRB Leipzig
South AfricaFC Bayern MunichBorussia Dortmund
South KoreaFC Bayern MunichFC Schalke 04
SpainFC Bayern MunichBorussia Dortmund
Sri LankaFC Bayern MunichFC Schalke 04
St. Vincent & GrenadinesFC Bayern MunichRB Leipzig
SwedenFC Bayern MunichBorussia Dortmund
SwitzerlandSC FreiburgVfB Stuttgart
TaiwanFC Bayern MunichFC Schalke 04
TajikistanFC Bayern MunichBorussia Dortmund
TanzaniaFC Bayern MunichBayer Leverkusen
ThailandFC Bayern MunichSV Elversberg
Trinidad & TobagoFC Bayern MunichBorussia Dortmund
TunisiaFC Bayern MunichWerder Bremen
TürkiyeTSG HoffenheimFC Bayern Munich
UgandaFC Bayern MunichBorussia Dortmund
Ukraine1. FC Union BerlinFC Bayern Munich
United Arab EmiratesFC Bayern MunichVfB Stuttgart
United KingdomFC Bayern MunichBorussia Dortmund
United StatesFC Bayern MunichBorussia Dortmund
UruguayFC Bayern MunichBorussia Dortmund
VenezuelaFC Bayern MunichBorussia Dortmund
VietnamFC Bayern MunichBorussia Dortmund
ZambiaFC Bayern MunichTSG Hoffenheim
ZimbabweFC Bayern MunichRB Leipzig

Source: search-interest data. Clubs are compared in anchored batches using Bayern Munich as the common reference. Relative search interest is not a fan count or monthly search volume.

Bundesliga geography

Where is Bundesliga club search interest strongest worldwide?

A combined relative interest index across all 18 current Bundesliga clubs. The highest-interest country is indexed to 100.

View country-level Bundesliga interest
CountryRelative Bundesliga interest
Eritrea100.0
South Sudan47.6
Botswana47.2
Malawi24.0
St. Vincent & Grenadines20.4
Germany12.0
Kenya11.6
Gabon9.2
Angola8.4
Somalia8.4
Eswatini8.4
Malta7.6
Rwanda7.6
Albania7.2
South Africa7.2
Laos6.8
Mozambique6.0
Cambodia5.6
Uganda5.6
Lesotho5.6
Côte d’Ivoire5.2
Zimbabwe5.2
Sierra Leone4.8
Austria4.4
North Macedonia4.4
Peru4.4
Zambia4.4
Luxembourg4.0
Panama4.0
Senegal4.0
Tanzania4.0
Barbados3.6
Benin3.6
Congo – Brazzaville3.6
Nigeria3.6
Tajikistan3.6
Ghana3.2
Haiti3.2
Namibia3.2
Macao3.2
Switzerland2.8
Jamaica2.8
Madagascar2.8
Cameroon2.4
Ethiopia2.4
Guatemala2.4
Guyana2.4
Libya2.4
Morocco2.4
Moldova2.4
Mauritius2.4
El Salvador2.4
Uruguay2.4
Costa Rica2.0
Ecuador2.0
Georgia2.0
Iceland2.0
Nicaragua2.0
Qatar2.0
Yemen2.0
Azerbaijan1.6
Bosnia & Herzegovina1.6
Bolivia1.6
Colombia1.6
Cyprus1.6
Algeria1.6
Croatia1.6
Kyrgyzstan1.6
Netherlands1.6
Nepal1.6
Türkiye1.6
Trinidad & Tobago1.6
Venezuela1.6
Montenegro1.6
Bahrain1.2
Estonia1.2
United Kingdom1.2
Greece1.2
Ireland1.2
Iraq1.2
Norway1.2
Paraguay1.2
Argentina0.8
Australia0.8
Bangladesh0.8
Belgium0.8
Canada0.8
Chile0.8
Spain0.8
Hong Kong0.8
Honduras0.8
Indonesia0.8
Mexico0.8
New Zealand0.8
Oman0.8
Poland0.8
Palestine0.8
Portugal0.8
Serbia0.8
Slovakia0.8
Tunisia0.8
Vietnam0.8
United Arab Emirates0.4
Armenia0.4
Bulgaria0.4
Brazil0.4
Czechia0.4
Dominican Republic0.4
Egypt0.4
Finland0.4
France0.4
Hungary0.4
Israel0.4
India0.4
Iran0.4
Italy0.4
Jordan0.4
Kuwait0.4
Lebanon0.4
Sri Lanka0.4
Lithuania0.4
Myanmar (Burma)0.4
Malaysia0.4
Philippines0.4
Pakistan0.4
Romania0.4
Saudi Arabia0.4
Sweden0.4
Singapore0.4
Thailand0.4
United States0.4
Belarus0.0
Denmark0.0
Japan0.0
South Korea0.0
Kazakhstan0.0
Latvia0.0
Russia0.0
Slovenia0.0
Taiwan0.0
Ukraine0.0

Source: search-interest data. This is a relative measure, not absolute search volume or a fan count.

Share of search demand

How concentrated is Bundesliga worldwide search demand?

Each slice shows a club’s share of the combined September 2026 worldwide monthly club-name search demand.

Bundesliga Worldwide Search Demand Share

Each slice shows a team’s share of the combined branded BUNDESLIGA team-name search demand in the selected market.

Bayern 26.7% Dortmund 14.6% Frankfurt 9.8% Stuttgart 9.8% Leipzig 6.5% Leverkusen 5.4% Werder Bremen 5.4% Freiburg 4.4% Schalke 3.6% Union Berlin 2.9% Hamburg 2.9% Mainz 1.6% Augsburg 1.6% Elversberg 1.6% Gladbach 1.1% Paderborn 1.1% Koln 0.6% Hoffenheim 0.5%
View full team search-demand share table
TeamMonthly search demandShare
FC Bayern Munich7,480,00026.7%
Borussia Dortmund4,090,00014.6%
Eintracht Frankfurt2,740,0009.8%
VfB Stuttgart2,740,0009.8%
RB Leipzig1,830,0006.5%
Bayer Leverkusen1,500,0005.4%
Werder Bremen1,500,0005.4%
SC Freiburg1,220,0004.4%
FC Schalke 041,000,0003.6%
1. FC Union Berlin823,0002.9%
Hamburger SV823,0002.9%
1. FSV Mainz 05450,0001.6%
FC Augsburg450,0001.6%
SV Elversberg450,0001.6%
Borussia Monchengladbach301,0001.1%
SC Paderborn 07301,0001.1%
1. FC Koln165,0000.6%
TSG Hoffenheim135,0000.5%

Method: Current monthly worldwide search-demand estimates for full team names. Shares are calculated across teams with measured values in the selected period and are comparative demand signals, not fan counts.

2026/27 clubs

Explore the Bundesliga clubs

Individual club intelligence pages are included in the prepared batch rollout.

1. FC Köln1. FC Union Berlin1. FSV Mainz 05Bayer LeverkusenBorussia DortmundBorussia MönchengladbachEintracht FrankfurtFC AugsburgFC Bayern MunichFC Schalke 04Hamburger SVRB LeipzigSC FreiburgSC Paderborn 07SV ElversbergTSG HoffenheimVfB StuttgartWerder Bremen
Methodology

How the Bundesliga audience-demand data is measured

Current monthly search-demand figures use club-specific search terms and are comparative demand estimates, not fan counts. Year-on-year change compares the same month one year earlier. Rank movement uses tie-aware league ranking in each period. Geographic movement compares relative search-interest rankings across the latest 7-day and 30-day windows.
Published: September 29, 2026 at 6:59 pm