How Many Minnesota Vikings Fans Are There?

There is no definitive census of Minnesota Vikings fans. Hyperset measures the size and digital reach of the fanbase using search demand, international interest, YouTube Search activity and official-site visibility.

Minnesota Vikings currently records about 2.2M monthly searches in United States, ranking #11 among 32 NFL teams in the tracked dataset. Its YouTube Search Interest Index is 23.0 (Dallas Cowboys = 100), ranking #21 in the league comparison. Among the other tracked markets, Mexico currently shows the highest search demand at about 27.1K searches per month.

How Popular Is Minnesota Vikings?

2.2MUnited States monthly search demand
#11NFL Google demand rank
23.0YouTube Search Interest Index · Dallas Cowboys = 100

Digital Position Within the NFL

#11Google search demand
#21YouTube search interest
#11Official-site organic traffic

Minnesota Vikings Fanbase & Search Demand

Audience Signals

Worldwide monthly search demand2.2M
Year-on-year search change-63.4%
3-month search momentum+74.6%

Minnesota Vikings Website & Digital Audience

Estimated official-site organic traffic11.3M
YouTube owned-channel visibility42.9%
Best matched YouTube result#1
Official domainvikings.com

Where Are Minnesota Vikings Fans Around the World?

United States search demand: 2.2M per month. The other tracked-market bars below use their own scale so differences remain visible.

Mexico
27.1K
United Kingdom
27.1K
Brazil
8.1K
Australia
6.6K

International figures use the full team name and represent monthly Google search-demand estimates in the selected tracked markets.

How Has Interest in the Minnesota Vikings Changed?

24 months of stored monthly Google search-demand history.

7.5M 673.0K Oct 2024 Sep 2026
View monthly source data
MonthSearch demand
September 20262,240,000
August 20261,830,000
July 2026673,000
June 2026673,000
May 2026823,000
April 20261,220,000
March 20261,830,000
February 20261,000,000
January 20261,830,000
December 20254,090,000
November 20254,090,000
October 20254,090,000
September 20256,120,000
August 20252,740,000
July 2025823,000
June 2025823,000
May 20251,000,000
April 20251,500,000
March 20252,740,000
February 20251,000,000
January 20255,000,000
December 20247,480,000
November 20245,000,000
October 20246,120,000

Compare Minnesota Vikings with New England Patriots

The next team in Hyperset’s live NFL comparison ring, ordered by current United States search demand.

Metric
Minnesota Vikings
New England Patriots
Monthly search demand
2.2M
2.2M
Google demand rank
#11
#12
YouTube Search Interest
23.0
30.9
YouTube interest rank
#21
#11
Official-site traffic rank
#11
#2

Minnesota Vikings Fanbase Data & Methodology

Search-demand figures are estimates for searches of the full team name, not fan counts. YouTube Search Interest is a relative Google Trends index normalised so Dallas Cowboys = 100. Official-site traffic is a modelled third-party estimate for the whole domain, not first-party analytics. YouTube owned-channel visibility is an automated channel-name matching proxy from the first 20 YouTube result blocks, not a verified ownership measure.

Sources: Google Ads search-volume estimates, modelled official-domain visibility estimates, Google Trends YouTube Search, and YouTube organic search-result data. Latest stored update: 1 September 2026.

Compare all NFL teams: see the full NFL fanbase and popularity rankings.

US geographic search interest

Where are the Minnesota Vikings searched most in the US?

Relative Google Search interest by US state for Minnesota Vikings. The highest-interest state is indexed to 100; other states are shown relative to that peak. States without enough source data are shown in grey.

View state-level data
StateRelative search interest
South Dakota100
Minnesota36
Iowa24
North Dakota22
New Hampshire14
Kansas12
Maryland7
Arkansas6
Illinois6
Florida5
Missouri5
Montana5
Nebraska5
New York5
West Virginia5
Colorado4
New Mexico4
Wisconsin4
Alaska3
Arizona3
Delaware3
Hawaii3
Michigan3
Mississippi3
New Jersey3
Ohio3
Oklahoma3
Wyoming3
Connecticut2
Georgia2
Idaho2
Kentucky2
Louisiana2
Massachusetts2
Nevada2
North Carolina2
Oregon2
Pennsylvania2
South Carolina2
Texas2
Virginia2
Washington2
Alabama1
California1
Indiana1
Maine1
Rhode Island1
Tennessee1
Utah1
Vermont1

Source: Google Search web-interest data. This is a relative interest index, not search volume or a literal fan count. A score of 100 marks the state with the strongest relative interest during the tracked period. Tracked period: 27 Sep 2025 to 27 Sep 2026.

Last Updated: September 27, 2026 at 10:21 pm