How Big is the New England Patriot’s Fanbase?

How many supporters do the New England Patriots have around the world?

The Patriots are searched 2,845,000 times a month on average based on our latest data from November 2025. This places them in the middle third of our list of the most popular NFL franchises based on online search volume and are comparable in size to teams such as the Cleveland Browns.

The following graph gives more detail:

How many fans do the Patriots have in the USA?

Every month the New England Patriots are searched an average of 2.62 million times in the USA, which means 92% of their worldwide traffic comes from the US, which makes them comparable to teams such as the Minnesota Vikings in terms of the share of domestic vs international support they receive.

Please see the pie chart below for further detail:

How persistent is the interest for the New England Patriots across US states?

As a percentage of all search traffic in the area, the Patriots are most popular in New Hampshire and also find excellent traction in neighbouring Rhode Island, where they are searched at a rate of 99% in comparison. The popularity of the side continues in Massachusetts, where they are searched at a rate of 96% in comparison to the top state, New Hampshire.

The Patriots are seen to have the least interest by way of web enquiries in Oregon where they are searched at a rate of just 3% in comparison to New Hampshire, this is one of the factors as to why they are not ranked among the top NFL sides for persistence of interest across all states.

The map below contains more detail:

How popular are the New England Patriots outside of the USA?

Outside of America, the Patriots are searched most in Canada where they have a healthy following being searched 87,000 times a month, which places them in the top 10% for Canadian interest in NFL teams according to our data from November 2025. The team also gains an average of 53,000 searches each month in their next most popular country, Mexico.

This is shown in the following graph:

This means that Canada contributes 3% of the Patriots traffic worldwide, while Mexico generates 1.9%

More detail on this data is shown via the following pie chart:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com