How Big is the Carolina Panther’s Fanbase?
How popular are the Carolina Panthers around the world?
The Carolina Panthers are searched approximately 1,218,000 times a month gloablly. This gives them a mid table position in our list of the most popular NFL franchises and is comparable with sides such as the Tampa Bay Buccaneers and the Indianapolis Colts.
More detail is provided in the graph below:

How popular are the Carolina Panthers in the USA?
The Panthers are searched 1.1 million time in the USA each month, which means that approximately 90% of their interest worldwide comes from the USA, which is one of the lower figures for this stat across the division.
The pie chart below gives a breakdown of this:

How persistent is the popularity of the Carolina Panthers across US states?
The team finds most traction by way of their share of total searches made in a state in North Carolina, followed by South Carolina which searches for the team at a rate of 57% when compared directly. In third place is Florida where the team are searched for at a rate of 17% compared to North Carolina.
The team achieves least interest in the state of Oregon, where they are searched at just 3% of the rate they are in North Carolina.
The map below shows this in detail:

How much interest is there in the Jacksonville Jaguars outside of the USA?
Outsde of America, The Panthers are most searched for in Germany and and Canada, receiving 37,000 searches a month in both countries. This makes the Panthers an anomaly, as Germany is their most popular international territory, aided no doubt by playing a game there.
The following graph provides detail on this:

This means that both Germany and Canada account for 3% of the Carolina Panther’s total traffic worldwide respectively.
Please see the pie chart below for further details:

If you’d like to get in touch with us to see how we can help with different fan engagement scenarios, please send an email to stefan@hypersetgroup.com

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