How Many Sunderland Fans Are There?
There is no definitive census of Sunderland fans. Hyperset measures the size and digital reach of the fanbase using search demand, international interest, YouTube Search activity and official-site visibility.
Sunderland currently records about 450.0K monthly searches in United Kingdom, ranking #15 among 20 EPL teams in the tracked dataset. Its YouTube Search Interest Index is 14.0 (Arsenal = 100), ranking #7 in the league comparison. Among the other tracked markets, United States currently shows the highest search demand at about 90.5K searches per month.
How Popular Is Sunderland?
Digital Position Within the EPL
Sunderland Fanbase & Search Demand
Audience Signals
Sunderland Website & Digital Audience
Where Are Sunderland Fans Around the World?
United Kingdom search demand: 450.0K per month. The other tracked-market bars below use their own scale so differences remain visible.
How Has Interest in the Sunderland Changed?
24 months of stored monthly Google search-demand history.
View monthly source data
| Month | Search demand |
|---|---|
| September 2026 | 1,500,000 |
| August 2026 | 1,000,000 |
| July 2026 | 550,000 |
| June 2026 | 450,000 |
| May 2026 | 1,220,000 |
| April 2026 | 1,220,000 |
| March 2026 | 1,500,000 |
| February 2026 | 1,830,000 |
| January 2026 | 1,830,000 |
| December 2025 | 2,240,000 |
| November 2025 | 2,240,000 |
| October 2025 | 1,500,000 |
| September 2025 | 1,220,000 |
| August 2025 | 2,240,000 |
| July 2025 | 1,000,000 |
| June 2025 | 550,000 |
| May 2025 | 3,350,000 |
| April 2025 | 673,000 |
| March 2025 | 673,000 |
| February 2025 | 1,220,000 |
| January 2025 | 1,220,000 |
| December 2024 | 823,000 |
| November 2024 | 823,000 |
| October 2024 | 823,000 |
Sunderland Fanbase Data & Methodology
Search-demand figures are estimates for searches of the full team name, not fan counts. YouTube Search Interest is a relative Google Trends index normalised so Arsenal = 100. Official-site traffic is a modelled third-party estimate for the whole domain, not first-party analytics. YouTube owned-channel visibility is an automated channel-name matching proxy from the first 20 YouTube result blocks, not a verified ownership measure.
Where is Sunderland searched most around the world?
Relative Google Search interest by country for Sunderland. The highest-interest country is indexed to 100, with other countries shown relative to that peak.
View country-level data
| Country | Relative search interest |
|---|---|
| Botswana | 100 |
| United Kingdom | 75 |
| Guernsey | 61 |
| Congo – Kinshasa | 50 |
| Eritrea | 46 |
| Kenya | 46 |
| South Sudan | 39 |
| Nigeria | 37 |
| Uganda | 37 |
| Bermuda | 32 |
| Malawi | 32 |
| Gibraltar | 29 |
| Isle of Man | 29 |
| Ethiopia | 28 |
| Namibia | 28 |
| Lesotho | 27 |
| Anguilla | 25 |
| Ghana | 25 |
| Nepal | 25 |
| Sierra Leone | 25 |
| Equatorial Guinea | 24 |
| Mauritius | 23 |
| Mozambique | 23 |
| Zimbabwe | 23 |
| Ireland | 22 |
| Rwanda | 21 |
| Zambia | 21 |
| Guam | 20 |
| Malta | 19 |
| Angola | 18 |
| Haiti | 18 |
| Iceland | 18 |
| Paraguay | 18 |
| Eswatini | 18 |
| South Africa | 18 |
| Faroe Islands | 17 |
| Andorra | 16 |
| St. Kitts & Nevis | 16 |
| Cayman Islands | 16 |
| St. Lucia | 16 |
| Papua New Guinea | 16 |
| Tanzania | 16 |
| Cyprus | 15 |
| Singapore | 15 |
| Cambodia | 14 |
| Netherlands | 14 |
| New Zealand | 14 |
| Antigua & Barbuda | 13 |
| Congo – Brazzaville | 13 |
| Liberia | 13 |
| North Macedonia | 13 |
| Myanmar (Burma) | 13 |
| Australia | 12 |
| Burkina Faso | 12 |
| Norway | 12 |
| Sudan | 12 |
| Tunisia | 12 |
| Afghanistan | 11 |
| Burundi | 11 |
| Benin | 11 |
| Brunei | 11 |
| Switzerland | 11 |
| Cameroon | 11 |
| Denmark | 11 |
| Algeria | 11 |
| Ecuador | 11 |
| Gambia | 11 |
| Jamaica | 11 |
| Kuwait | 11 |
| Malaysia | 11 |
| Qatar | 11 |
| Sweden | 11 |
| Vietnam | 11 |
| Bosnia & Herzegovina | 10 |
| Belize | 10 |
| Egypt | 10 |
| Hong Kong | 10 |
| Croatia | 10 |
| Jersey | 10 |
| Lebanon | 10 |
| Sri Lanka | 10 |
| Luxembourg | 10 |
| Morocco | 10 |
| New Caledonia | 10 |
| Peru | 10 |
| Réunion | 10 |
| Syria | 10 |
| Togo | 10 |
| Albania | 9 |
| Barbados | 9 |
| Belgium | 9 |
| Curaçao | 9 |
| Maldives | 9 |
| Somalia | 9 |
| United Arab Emirates | 8 |
| Austria | 8 |
| Bulgaria | 8 |
| Canada | 8 |
| Côte d’Ivoire | 8 |
| Dominica | 8 |
| Finland | 8 |
| Gabon | 8 |
| Georgia | 8 |
| Greece | 8 |
| Iraq | 8 |
| Jordan | 8 |
| Libya | 8 |
| Moldova | 8 |
| Portugal | 8 |
| Senegal | 8 |
| Thailand | 8 |
| Bangladesh | 7 |
| Bahrain | 7 |
| Bhutan | 7 |
| Chile | 7 |
| Hungary | 7 |
| Indonesia | 7 |
| Italy | 7 |
| Oman | 7 |
| Pakistan | 7 |
| Poland | 7 |
| El Salvador | 7 |
| Türkiye | 7 |
| Trinidad & Tobago | 7 |
| United States | 7 |
| Uruguay | 7 |
| Costa Rica | 6 |
| Czechia | 6 |
| Germany | 6 |
| Spain | 6 |
| France | 6 |
| Honduras | 6 |
| Iran | 6 |
| Madagascar | 6 |
| Mexico | 6 |
| Panama | 6 |
| Romania | 6 |
| Serbia | 6 |
| Tajikistan | 6 |
| Uzbekistan | 6 |
| Venezuela | 6 |
| Argentina | 5 |
| Azerbaijan | 5 |
| Brazil | 5 |
| Guyana | 5 |
| Israel | 5 |
| Laos | 5 |
| Latvia | 5 |
| Montenegro | 5 |
| Macao | 5 |
| Nicaragua | 5 |
| Philippines | 5 |
| Palestine | 5 |
| Saudi Arabia | 5 |
| Slovakia | 5 |
| Armenia | 4 |
| Bolivia | 4 |
| Colombia | 4 |
| Estonia | 4 |
| Guadeloupe | 4 |
| Guatemala | 4 |
| India | 4 |
| Kazakhstan | 4 |
| Lithuania | 4 |
| Mali | 4 |
| Slovenia | 4 |
| Taiwan | 4 |
| Cuba | 3 |
| Dominican Republic | 3 |
| Fiji | 3 |
| South Korea | 3 |
| Mongolia | 3 |
| Puerto Rico | 3 |
| Belarus | 2 |
| Kyrgyzstan | 2 |
| Russia | 2 |
| Ukraine | 2 |
| Yemen | 2 |
| Japan | 1 |