How big is Sunderland AFC’s Global Fanbase?

How popular are AFC Sunderland around the world?

AFC Sunderland are searched roughly 777,000 on average every month around the world, meaning they are in the bottom 5 in our index for the largest Premier League team fanbases. This figure is comparable to Brentford FC and about 300,000 more searches a month than Bournemouth FC. It is approximately 300,000 searches less each month than Wolverhampton Wanderers and 1 million less than West Ham United.

Please see the graph below:

How much support do Sunderland AFC have in the UK?

Sunderland FC are searched 378,000 times a month on average in the UK. This is about double that of Fulham FC and one third of the volume Newcastle United achieved in terms of UK search volume. 48,6% of Sunderland’s total search traffic comes from the UK, which is one of the highest UK shares in the EPL.

Please see the pie chart below:

How much interest is there in Sunderland Football Club outside the UK?

Outside of the UK, Sunderland AFC are searched most in Indonesia where they are looked up 52,040 times online each month. The USA is the next most popular international territory for the team where they record 44,500 searches each month.

Please see the bar graph below:

This equates to 13% of Sunderland’s international traffic (i,e discounting the UK) coming from Indonesia, 11,1% from the USA and 7.3% from Brazil.

Full details are n the following pie chart:

If you would like to get in touch about how we can help you plan and deliver content to increase fan engagement, please send an email to stefan@hypersetgroup.com and we’d be glad to see how we can help.