How big is West Ham United’s Global Fanbase?

How much support do West Ham United have around the globe?

West Ham are searched online approximately 1,712,400 each month around the world, giving them a mid-table finish in our latest index for the largest Premier League team fanbases. This is roughly 1 million more searches each month than Sunderland AFC and Burnley FC, 600,000 searches more than Wolverhampton Wanderers. This figure is also around 700,000 less searches than Nottingham Forest and roughly 12 times less than Arsenal FC.

Please see the graph below:

How much support do West Ham have in the United Kingdom?

As of our latest data in November 2025, West Ham FC are searched 822,200 times on average each month in the UK, meaning approximately 48% of their global online traffic comes from the UK which is one of the highest UK shares in the EPL. This is comparable (albeit slightly higher) than Everton FC and Crystal Palace FC.

Please see the pie chart below for further details:

How much interest is there in West Ham outside the UK?

Outside of the UK, West Ham are most searched in Brazil where they are searched 166,300 times a month, USA is next producing 128,100 searches for the team each month.

The graph below gives a full overview of this:

This means 7.8% of international traffic (not including the UK) comes from Brazil with 6% arriving from the USA.

Full details are described in the pie chart below:

If you would like to get in touch about how we can help you plan and deliver content to increase fan engagement, please send an email to stefan@hypersetgroup.com and we’d be glad to see how we can help.