Welcome To The Digital Fan Engagement Index™ US Edition, 2026
For release January 2026.
The Digital Fan Engagement Index™ — US Edition 2026, provides a industry-wide benchmark of how American sports organizations, leagues, teams and athletes perform digitally across the internet and surface in modern search engines such as Google and ChatGPT.
The report is a collection of maps and infographics designed to provide visual signals as to where real fan demand exists, how effectively organisations capture that demand, and which brands are building durable digital authority in the United States.
The report is also featuring Wrexham AFC Community Director and Executive Producer of ‘Welcome to Wrexham’, Humphrey Ker.
Who is the report for?
This edition is designed for:
-
US-facing sports leagues and franchises
-
International teams, leagues, sports publishers and rights-holders targeting American audiences
-
Broadcasters and OTT platforms assessing market opportunity
-
Sponsors, publishers and commercial partners evaluating brand alignment and business case scenarios
Request to join the mail list
The mail list for The Digital Fan Engagement Index™ compromises of sports indutry professionals from soccer leagues across the world, international rugby, cricket and athletic federations, the NFL, MLB, NHL, NBA, F1 and NASCAR franchises, major broadcasters, sports publishers and academic institutions among others. To request being added to the mail list please email stefan@hypersetgroup.com.
The Hyperset Digital Sports Network™
The US Edition is published as part of the Hyperset Digital Sports Network™, a framework that creates digital connections and unique data reference points among it’s members to increase long-term authority and visibiltiy in modern internet search engines for each participant.
Participating organisations are referenced across the wider Network, reinforcing authority and visibility beyond the report itself.
Please click here to find out more about the benefits of the Hyperset Digital Sports Network™ and application criteria.