Overall online engagement rank: #2

Across monthly global searches, site traffic, youtube subscribers, reddit members and instagram followers, the New York Yankees gain an total digital engagement score of 18,250,000, placing them #2 in the MLB franchise fan index list. This is a sizeable 7,662,700 more interactions than the #3 ranked team, the New York Mets – representing the biggest gap for teams one place apart in the listings.

USA search and website rank: #2

The Yankees are searched approximately 8,500,000 times a month in the USA and receive c.2,700,000 vists to their website each month from the USA. This gives them a total US score of 11,200,000 placing them #2 on the Digital Fan Index for US active engagement of MLB teams.

International (non-US) search and website rank: #3

The New York Yankees generate a combined 2,300,000 non-US visits to their website and non US web searches each month, placing them #3 for international engagement among all Major League Baseball sides.

Please mail stefan@hypersetgroup.com to find out more about the hyperset digital network.