Daniel Gafford:
Global Player Interest (GPI): 46.1
GPI uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #223
NBA Search Value Rank: #93
Current Team: Dallas Mavericks
Online Search Data:
Global Search Volume: 81500
US Search Volume: 49500
% US audience share: 0.61
YouTube Search Volume: 14800
Total Engagement (inc Instagram): 260,300
Value & Monetisation
Search Value: $0
Avg CPC: 0
Team Impact
Search Volume as % of Team Search Volume: 0.03
Search Volume as % of Team Site Traffic: 0.33
Total Engagement vs Salary Ratio: 0.02
Explore More
Dallas Mavericks Digital Index Rankings
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Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.