Doug McDermott:
Global Player Interest (GPI): 46.2
GPI uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #218
NBA Search Value Rank: #93
Current Team: Sacramento Kings
Online Search Data:
Global Search Volume: 23300
US Search Volume: 18100
% US audience share: 0.78
YouTube Search Volume: 27100
Total Engagement (inc Instagram): 269,400
Value & Monetisation
Search Value: $0
Avg CPC: 0
Team Impact
Search Volume as % of Team Search Volume: 0.02
Search Volume as % of Team Site Traffic: 0.14
Total Engagement vs Salary Ratio: 0.12
Explore More
Sacramento Kings Digital Index Rankings
Related Players
Keldon Johnson Yang Hansen Maxi KleberMethodology Note
Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.