Gary Payton:
Global Player Interest (GPI): 49.8
GPI uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #108
NBA Search Value Rank: #93
Current Team: Golden State Warriors
Online Search Data:
Global Search Volume: 101200
US Search Volume: 60500
% US audience share: 0.60
YouTube Search Volume: 165000
Total Engagement (inc Instagram): 722,700
Value & Monetisation
Search Value: $0
Avg CPC: 0
Team Impact
Search Volume as % of Team Search Volume: 0.02
Search Volume as % of Team Site Traffic: 0.07
Total Engagement vs Salary Ratio: 0.31
Explore More
Golden State Warriors Digital Index Rankings
Related Players
Dylan Harper Malik Monk Jaren Jackson Jr.Methodology Note
Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.