Russell Westbrook: NBA Digital Ranking
Player Marketing Value (PMV): 85.8
PMV uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #3
NBA Search Value Rank: #44
Current Team: Sacramento Kings
Online Search Data:
Global Search Volume: 889000
US Search Volume: 550000
% US audience share: 0.62
YouTube Search Volume: 450000
Total Engagement (inc Instagram): 23,839,000
Value & Monetisation
Search Value: $133,900
Avg CPC: 0.1
Team Impact
Search Volume as % of Team Search Volume: 0.78
Search Volume as % of Team Site Traffic: 5.25
Total Engagement vs Salary Ratio: 10.38
Explore More
Sacramento Kings Digital Index Rankings
Related Players
Methodology Note
Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.
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