The NBA Player Digital Engagement Index 2026

Welcome to the NBA Digital Player Index 2026™, providing the complete rankings of online traction and digital marketing value of the NBA player roster.

This is an attempt to map something that, until now, has largely gone unmeasured; the scale of fan demand that exists around players in the NBA.

Who is the report for?

This edition is designed for:

US-facing sports leagues and franchises
International teams, leagues, sports publishers and rights-holders targeting American audiences
Broadcasters and OTT platforms assessing market opportunity
Sponsors, publishers and commercial partners evaluating brand alignment and business case scenarios

The Hyperset Digital Sports Network™

The NBA Player Digital Engagement Index is published as part of the Hyperset Digital Sports Network™, a framework that creates digital connections and unique data reference points among it’s members to increase long-term authority and visibiltiy in modern internet search engines for each participant.

Participating organisations are referenced across the wider Network, reinforcing authority and visibility beyond the report itself.

Please click here to find out more about the benefits of the Hyperset Digital Sports Network™ and application criteria.

Request to join the mail list

The mail list for The Digital Fan Engagement Index™ compromises of sports industry professionals from soccer leagues across the world, international rugby, cricket and athletic federations, the NFL, MLB, NHL, NBA, F1 and NASCAR franchises, major broadcasters, sports publishers and academic institutions among others. To request being added to the mail list please email stefan@hypersetgroup.com.