Which NBA Players Are Most Popular and Valuable Online?
Based on our latest GPI (Global Player Interest) data from April 2026, LeBron James ranks #1 (100 GPI), with Stephen Curry #2 (93.7 GPI) and Kyrie Irving #3 (90.3 GPI).
The full Top 50 GPIs for players across the NBA are listed below:
| 1. LeBron James – 100 GPI |
| 2. Stephen Curry – 93.7 GPI |
| 3. Kyrie Irving – 90.3 GPI |
| 4. Luka Doncic – 89.5 GPI |
| 5. Giannis Antetokounmpo – 89 GPI |
| 6. Klay Thompson – 87.2 GPI |
| 7. Joel Embiid – 86.5 GPI |
| 8. LaMelo Ball – 86.3 GPI |
| 9. Jayson Tatum – 86.2 GPI |
| 10. Victor Wembanyama – 86.1 GPI |
| 11. Russell Westbrook – 85.8 GPI |
| 12. Anthony Davis – 85.5 GPI |
| 13. Lonzo Ball – 85.1 GPI |
| 13. Shai Gilgeous-Alexander – 85.1 GPI |
| 13. Paul George – 85.1 GPI |
| 16. Anthony Edwards – 84.1 GPI |
| 17. Bronny James – 83.5 GPI |
| 17. Damian Lillard – 83.5 GPI |
| 19. Donovan Mitchell – 83.1 GPI |
| 20. Ja Morant – 83 GPI |
| 21. Karl-Anthony Towns – 82.4 GPI |
| 22. Cooper Flagg – 81.3 GPI |
| 23. Tyrese Haliburton – 81.1 GPI |
| 24. Jaylen Brown – 80.7 GPI |
| 24. Kevin Durant – 80.7 GPI |
| 26. Devin Booker – 80.4 GPI |
| 27. Austin Reaves – 80.3 GPI |
| 28. Draymond Green – 79.8 GPI |
| 29. Trae Young – 79.3 GPI |
| 30. Zion Williamson – 79 GPI |
| 31. Kevin Love – 78.7 GPI |
| 32. Tyrese Maxey – 78.5 GPI |
| 32. Jalen Green – 78.5 GPI |
| 32. DeMar DeRozan – 78.5 GPI |
| 35. Chet Holmgren – 78.2 GPI |
| 35. Zach LaVine – 78.2 GPI |
| 37. Kawhi Leonard – 77.7 GPI |
| 38. Bradley Beal – 77.1 GPI |
| 39. Julius Randle – 76.8 GPI |
| 40. Seth Curry – 76.6 GPI |
| 41. Jalen Brunson – 76.2 GPI |
| 42. Josh Giddey – 76.1 GPI |
| 42. Jordan Poole – 76.1 GPI |
| 44. Kristaps Porzingis – 76 GPI |
| 45. Scoot Henderson – 75.8 GPI |
| 46. Darius Garland – 75.7 GPI |
| 47. Jamal Murray – 75.1 GPI |
| 48. Brandon Miller – 75 GPI |
| 48. Evan Mobley – 75 GPI |
| 50. Jordan Clarkson – 74.6 GPI |
Stats about the 50 most marketable NBA players
12 players within the NBA are searched over 1,000,000 times globally each month – meaning 2% generate these numbers.
The average engagement from the USA for an NBA player is 67% – the average for the top 50 by Global Player Interest (GPI) is c.56%.
17 of the top 20 players by PMV in the NBA are searched more online than the team they play for.
What dictates NBA Player Online Interest (GPI) Score?
GPI is caluclated by 2 main themes:
Volume of online interest for the player
The value of that interest (CPC)
Below is a list of the top 10 ranked NBA players by global online engagement volume only (based on web search, youtube search and instagram followers):
| 1. LeBron James: 168,120,000 |
| 2. Stephen Curry: 61,323,000 |
| 3. Russell Westbrook: 23,839,000 |
| 4. Kyrie Irving: 23,040,000 |
| 5. Lonzo Ball: 18,470,000 |
| 6. Klay Thompson: 18,242,800 |
| 7. Giannis Antetokounmpo: 18,023,000 |
| 8. Luka Doncic: 14,420,000 |
| 9. LaMelo Ball: 12,250,000 |
| 10. Damian Lillard: 10,847,300 |
Here is a top 10 NBA player list by online value ($) only:
| 1. LeBron James: $4,959,000 |
| 2. Luka Doncic: $2,394,000 |
| 3. Joel Embiid: $1,602,180 |
| 4. Kyrie Irving: $1,520,000 |
| 5. Stephen Curry: $1,329,200 |
| 6. Victor Wembanyama: $1,300,000 |
| 7. Giannis Antetokounmpo: $1,213,800 |
| 8. Jayson Tatum: $1,201,000 |
| 9. Shai Gilgeous-Alexander: $1,168,400 |
| 10. Tyrese Maxey: $799,710 |
Which NBA players have the largest volume of interest from outside the USA?
The players who receive the most interest from outside the USA has strong similarities with the NBA players global statistics; LeBron James remaining the #1 searched player outside the USA, with Stephen Curry #2 and Luka Doncic #3.
Please find more information about this on our LinkedIn post available here:
All NBA Players Rank By Global Demand and Digital Value:
Explore the entire NBA rankings by digital volume and value via the NBA Player Digital Index™, available via the button below: