How big is Nottingham Forest’s Global Fanbase?

How much support do Nottingham Forest have around the world?

Forest are searched around 2,400,000 times around the world each month, meaning they rank in the top half of our index for the largest Premier League team fanbases. This roughly half the search volume of Leeds United and over 3 times the size of AFC Sunderland.

The bar chart below contains more detail:

How much support do Nottingham Forest have in the UK?

Nottingham Forest recorded an average of 1,020,000 searches each month in the UK. This is around 300,000 more than Newcastle United and over double the volume of West Ham United.

Please see the pie chart below for further details:

How many fans do Forest have outside the UK?

Outside of the UK, Nottingham Forest are searched most in Brazil, achieving 165,000 searches a month in the country. Next is Indonesia and the USA where they are each searched 110,000 times in the same time period.

The graph below gives a full overview of this:

This equates to 11.8% of their total international (non-UK) coming from Brazil and 7.9% coming from both Indonesia and the USA.

Full details are described in the following pie chart:

If you would like to get in touch about how we can help you plan and deliver content to increase fan engagement, please send an email to stefan@hypersetgroup.com and we’d be glad to see how we can help.