How big is Tottenham Hotspur’s Global Fanbase?

How much support do Tottenham Hotspur have around the world?

Tottenham Hotspur record around 5,652,900 searches every month on average globally, placing them in 6th place in our index for the largest Premier League team fanbases. This is roughly 3 times the volume of West Ham United and 5 times the size of teams such as Wolverhampton Wanderers. This is, however roughly 11 times smaller than the most searched EPL team around the world, Manchester United.

Please see the graph below:

How much interest is there in Spurs in the UK?

Tottenham recorded 1,824,800 searches each month in the UK based on our latest data from November 2025. This equates to 32% of their total online search interest coming from the UK – This is the same UK share of their total support as Newcastle United and Brighton and Hove Albion.

Please see the pie chart below:

How many fans do Tottenham have outside the UK?

According to our search date, Spurs record significant online interest from the USA, Turkey, Brazil and also Australia. In the US the team are searched 890,600 times each month, 696,000 times in Turkey, 505,000 times in Brazil and 350,000 times in Australia.

The graph below gives a full overview of this:

This equates to 23.3% of Spurs international (non UK) traffic comes from the USA, 18.2% from Turkey and 13.2% from Brazil.

Full details are described in the following pie chart:

If you would like to get in touch about how we can help you plan and deliver content to increase fan engagement, please send an email to stefan@hypersetgroup.com and we’d be glad to see how we can help.