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Privacy Policy – Hyperset Group Ltd

Last updated: December 2025

1. Introduction

Hyperset Group Ltd (“Hyperset”, “we”, “our”, “us”) provides digital audience analytics, content optimisation tools, data-driven reports, and strategic consulting services for organisations in the sports, media and entertainment sectors.
This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website, use our products, or interact with us.

We are committed to safeguarding your data and complying with the UK GDPR, EU GDPR (where applicable), the Data Protection Act 2018, and other relevant regulations.

2. Data Controller

Hyperset Group Ltd
Registered in England & Wales
Company Number: 15821781
Registered Address: Palmeira Avenue Mansions, 19 Church Road, Hove East Sussex, BN3 2FA
Email: stefan@hypersetgroup.com

We act as the Data Controller for our own processing activities and may act as a Data Processor when handling client data under contract.

3. What Personal Data We Collect

We may collect the following categories of personal data:

A. Information Provided Directly by You

  • Name, job title, organisation
  • Email address and contact details
  • Billing and invoicing details
  • Account information (if using our software tools)
  • Information submitted via forms, onboarding, or enquiries

B. Automatically Collected Information

When you visit our websites or platforms:

  • IP address
  • Browser type, device type, OS
  • Pages visited, session duration, referring URLs
  • Cookie data and analytics signals

C. Client Data Processed on Your Behalf

For services such as ContentCaddy, LinkEquity, analytics dashboards, or proprietary research, we may process:

  • Website performance data
  • Search traffic data
  • Audience insights
  • Publicly available information (e.g., search engine result pages, social signals)

This data is handled strictly under the terms of our service agreement.

4. How We Use Personal Data

We process personal data to:

  • Provide and maintain our products and services
  • Deliver reports, insights, and consultancy
  • Improve our tools, algorithms, and analytics platforms
  • Communicate with clients and prospects
  • Manage billing, finance, and account administration
  • Conduct internal research and product development
  • Comply with legal and regulatory obligations

We do not sell personal data.

5. Legal Bases for Processing

We rely on one or more of the following legal bases:

  • Contractual necessity (to deliver agreed services)
  • Legitimate interests (analytics, product improvement, security)
  • Consent (newsletter or marketing subscriptions)
  • Legal obligation (tax, accounting, compliance)

6. Sharing Your Information

We may share data with:

  • Trusted third-party service providers (hosting, analytics, CRM, accounting)
  • Contractors under confidentiality agreements
  • Legal, regulatory, or compliance authorities where required
  • Clients, but only when data is processed on their behalf

We never sell or share personal data for advertising purposes.

7. International Transfers

Some service providers may be located outside the UK/EU.
Where transfers occur, we ensure appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • UK Addendum requirements
  • Adequacy decisions

8. Data Retention

We retain personal data only for as long as necessary for:

  • Service delivery
  • Legal, financial, and tax obligations
  • Product development (in anonymised or aggregated form)

Client analytics data is deleted or anonymised in accordance with contractual terms.

9. Your Rights

Under UK and EU GDPR, you have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Data portability
  • Withdraw consent (for marketing communications)

To exercise any rights, contact us at: stefan@hypersetgroup.com

10. Cookies

We use cookies and analytics tools to improve site functionality.

You can manage cookie preferences through your browser or site settings.

11. Security Measures

We implement administrative, technical, and organisational safeguards including:

  • Encrypted connections
  • Access controls
  • Secure data storage
  • Regular audits and monitoring

12. Updates to This Policy

We may update this policy from time to time. Changes will be published on this page with an updated revision date.

13. Contact

For any privacy questions or requests:
Email: stefan@hypersetgroup.com
Address: Palmeira Avenue Mansions, 19 Church Road, Hove East Sussex, BN3 2FA