Overall online engagement rank: #4

Across monthly global web searches, website traffic, youtube subscribers, reddit members and instagram followers, the Celtics gain an total digital engagement score of 17,118,500, putting them #4 in the NBA franchise fan index list and 4,018,400 above the #5 ranked team, the Chicago Bulls.

USA search and website rank: #2

The Boston Celtics are searched approximately 4,900,000 times a month in the USA and receive c.411,100 vists to their website each month from the USA. This gives them a total US score of 5,311,100 making them #5 on the Digital Fan Index for US engagement.

International (non-US) search and website rank: #4

The Celtics generate a combined c.2,251,400 non-US visits to their website and web searches each month, placing them #4 for international engagement among all NBA sides.

How Boston Celtics Players Rank By Global Demand and Digital Value:

The Boston Celtics roster contains some noteable stars such as Jayson Tatum who is searched 1,000,000 times across the world each month and has a GPI (Global Player Interest) score of 86.2/100 and ranks #8 across the NBA for traffic value. Jaylen Brown is searched 467.400 times each month and records a GPI of 80.7 – the second highest of any Boston Celtics player.

Please email stefan@hypersetgroup.com to find out more about the hyperset digital network.