Overall online engagement rank: #22

Across monthly global searches, site traffic, youtube subscribers, reddit members and instagram followers, the Atlanta Hawks gain an total digital engagement score of 4,283,400, placing them #22 in the NBA franchise fan index list, 90,900 above the #23 ranked team, the Portland Trail Blazers.

USA search and website rank: #22

The Hawks are searched approximately 600,000 times a month in the USA and receive c.137,300 vists to their website each month from the USA. This gives them a total US score of 737,300 placing them #22 on the Digital Fan Index for US active engagement.

International (non-US) search and website rank: #23

The Atlanta Hawks generate a combined 462,300 non-US visits to their website and non US web searches each month, placing them #20 for international engagement among all NBA sides.

How Atlanta Hawks Players Rank By Global Demand and Digital Value:

The Atlanta Hawks roster currently includes Kristaps Porzingis who is searched c.197,800 times across the world each month and has a PMV (Player Marketing Value) score of 78/100. CJ McCollum is searched 124.800 times each month and records a PMV of 52.1 – the second highest of any Atlanta Hawks player.

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