How Many Toronto Maple Leafs Fans Are There?

There is no definitive census of Toronto Maple Leafs fans. Hyperset measures the size and digital reach of the fanbase using search demand, international interest, YouTube Search activity and official-site visibility.

Toronto Maple Leafs currently records about 201.0K monthly searches in United States, ranking #26 among 31 NHL teams in the tracked dataset. Its YouTube Search Interest Index is 99.8 (Edmonton Oilers = 100), ranking #21 in the league comparison.

How Popular Is Toronto Maple Leafs?

201.0KUnited States monthly search demand
#26NHL Google demand rank
99.8YouTube Search Interest Index · Edmonton Oilers = 100

Digital Position Within the NHL

#26Google search demand
#21YouTube search interest
—Official-site organic traffic

Toronto Maple Leafs Fanbase & Search Demand

Audience Signals

Worldwide monthly search demand1.8M
Year-on-year search change+50.0%
3-month search momentum+0.1%

Toronto Maple Leafs Website & Digital Audience

Estimated official-site organic traffic—
YouTube owned-channel visibility—
Best matched YouTube result—
Official domain—

How Has Interest in the Toronto Maple Leafs Changed?

13 months of stored monthly Google search-demand history.

3.4M 673.0K Sep 2025 Sep 2026
View monthly source data
MonthSearch demand
September 20261,830,000
August 2026673,000
July 20261,220,000
June 20261,220,000
May 20261,000,000
April 20261,500,000
March 20262,740,000
February 20261,500,000
January 20263,350,000
December 20253,350,000
November 20252,740,000
October 20252,740,000
September 20251,220,000

Compare Toronto Maple Leafs with New Jersey Devils

The next team in Hyperset’s live NHL comparison ring, ordered by current United States search demand.

Metric
Toronto Maple Leafs
New Jersey Devils
Monthly search demand
201.0K
165.0K
Google demand rank
#26
#27
YouTube Search Interest
99.8
91.1
YouTube interest rank
#21
#24
Official-site traffic rank
—
—

Toronto Maple Leafs Fanbase Data & Methodology

Search-demand figures are estimates for searches of the full team name, not fan counts. YouTube Search Interest is a relative Google Trends index normalised so Edmonton Oilers = 100. Official-site traffic is a modelled third-party estimate for the whole domain, not first-party analytics. YouTube owned-channel visibility is an automated channel-name matching proxy from the first 20 YouTube result blocks, not a verified ownership measure.

Sources: Google Ads search-volume estimates, modelled official-domain visibility estimates, Google Trends YouTube Search, and YouTube organic search-result data. Latest stored update: 1 September 2026.

Compare all NHL teams: see the full NHL fanbase and popularity rankings.

Last Updated: September 30, 2026 at 9:07 am