Payton Pritchard: NBA Digital Ranking
Player Marketing Value (PMV): 71.2
PMV uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #104
NBA Search Value Rank: #62
Current Team: Boston Celtics
Online Search Data:
Global Search Volume: 226000
US Search Volume: 165000
% US audience share: 0.73
YouTube Search Volume: 22200
Total Engagement (inc Instagram): 772,300
Value & Monetisation
Search Value: $49,640
Avg CPC: 0.2
Team Impact
Search Volume as % of Team Search Volume: 0.03
Search Volume as % of Team Site Traffic: 0.40
Total Engagement vs Salary Ratio: 0.11
Explore More
Boston Celtics Digital Index Rankings
Related Players
Methodology Note
Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.
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