Zach LaVine: NBA Digital Ranking

Player Marketing Value (PMV): 78.2

PMV uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.

NBA Total Engagement Rank: #38

NBA Search Value Rank: #36

Current Team: Sacramento Kings

Online Search Data:

Global Search Volume: 323700

US Search Volume: 201000

% US audience share: 0.62

YouTube Search Volume: 368000

Total Engagement (inc Instagram): 2,691,700

Value & Monetisation

Search Value: $172,925

Avg CPC: 0.25

Team Impact

Search Volume as % of Team Search Volume: 0.28

Search Volume as % of Team Site Traffic: 1.91

Total Engagement vs Salary Ratio: 0.06

Explore More

Sacramento Kings Digital Index Rankings

NBA Digital Index

Related Players

Russell Westbrook

Methodology Note

Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.