A.J. Lawson:
Global Player Interest (GPI): 39.3
GPI uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #448
NBA Search Value Rank: #93
Current Team: Toronto Raptors
Online Search Data:
Global Search Volume: 5000
US Search Volume: 1600
% US audience share: 0.32
YouTube Search Volume: 0
Total Engagement (inc Instagram): 41,000
Value & Monetisation
Search Value: $0
Avg CPC: 0
Team Impact
Search Volume as % of Team Search Volume: 0.00
Search Volume as % of Team Site Traffic: 0.02
Total Engagement vs Salary Ratio: 0.02
Explore More
Toronto Raptors Digital Index Rankings
Related Players
Nolan Traore Craig Porter Jr. DaRon Holmes IIMethodology Note
Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.