Lauri Markkanen:
Global Player Interest (GPI): 74.3
GPI uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #95
NBA Search Value Rank: #34
Current Team: Utah Jazz
Online Search Data:
Global Search Volume: 251300
US Search Volume: 110000
% US audience share: 0.44
YouTube Search Volume: 168000
Total Engagement (inc Instagram): 885,300
Value & Monetisation
Search Value: $188,685
Avg CPC: 0.45
Team Impact
Search Volume as % of Team Search Volume: 0.36
Search Volume as % of Team Site Traffic: 1.60
Total Engagement vs Salary Ratio: 0.02
Explore More
Utah Jazz Digital Index Rankings
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Marcus Smart Jrue Holiday Nikola JokicMethodology Note
Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.