Marcus Smart:
Global Player Interest (GPI): 74.3
GPI uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #80
NBA Search Value Rank: #40
Current Team: Los Angeles Lakers
Online Search Data:
Global Search Volume: 213900
US Search Volume: 135000
% US audience share: 0.63
YouTube Search Volume: 60500
Total Engagement (inc Instagram): 1,076,000
Value & Monetisation
Search Value: $137,200
Avg CPC: 0.5
Team Impact
Search Volume as % of Team Search Volume: 0.01
Search Volume as % of Team Site Traffic: 0.21
Total Engagement vs Salary Ratio: 0.21
Explore More
Los Angeles Lakers Digital Index Rankings
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Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.