Deandre Ayton: NBA Digital Ranking
Player Marketing Value (PMV): 74
PMV uses a combination of player engagement and digital value metrics to measure an overall marketability score out of 100.
NBA Total Engagement Rank: #88
NBA Search Value Rank: #40
Current Team: Los Angeles Lakers
Online Search Data:
Global Search Volume: 326300
US Search Volume: 201000
% US audience share: 0.62
YouTube Search Volume: 135000
Total Engagement (inc Instagram): 970,600
Value & Monetisation
Search Value: $138,390
Avg CPC: 0.3
Team Impact
Search Volume as % of Team Search Volume: 0.02
Search Volume as % of Team Site Traffic: 0.33
Total Engagement vs Salary Ratio: 0.12
Explore More
Los Angeles Lakers Digital Index Rankings
Related Players
Methodology Note
Hyperset specialises in aggregated analysis of global search demand, social engagement and digital value indicators, all of which are used in assessing online traction of players, teams, leagues and competitions.
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